Marketing Data Enablement Manager
Company: First Horizon
Location: Charlotte
Posted on: March 30, 2026
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Job Description:
The Marketing Data Enablement Manager is a member of the
Marketing team, reporting to the VP, Marketing Data Enablement and
Production Support. This position is responsible for leading a team
of data analysts. Partnering with key stakeholders, the Marketing
Data Enablement Manager shapes and delivers data driven, integrated
customer and banker experiences within the Marketing technology
stack and enables data pipelines necessary to launch and
successfully manage Marketing campaigns and events. The person in
this role will focus heavily on retail, small business, and
commercial banking-related enablement and will serve as the main
steward to advance the campaign and data delivery capabilities in
the Marketing and Data Enablement space. This candidate possesses a
demonstrated knowledge of industry leading platforms and tools
related to banking core systems, CDPs, marketing automation,
digital, sales and service, CX, CRM, Data Cloud, and
personalization. The candidate can effectively analyze requirements
and manage tasks to a deadline. This role will involve designing
Alteryx workflows, ETL processes, connecting with data in
Salesforce, Data Cloud, and Databricks, ensuring data and process
quality, implementing consistent patterns and reusable components.
Roles and Responsibilities: Lead a small team of data analysts
focused on launching and supporting Marketing campaigns and
projects in a fast-paced environment. Partner with the Analytics,
Integrated Marketing and/or Brand Strategy teams to define
audience, segmentation, and measurement requirements for program
and campaign delivery across multiple channels. Work with
cross-functional teammates to follow standard operating procedures
to test and validate data processes for quality and accuracy.
Ensure data accuracy and integrity across multiple sources and
systems. Identify gaps and opportunities in process, quality, and
efficiency, and recommend targeted adjustments. Adhere to
regulatory and compliance requirements for industry privacy and
consent. Related Qualities: Must have strong oral and written
communication skills, communicating complex findings in a clear and
understandable manner. Be customer focused on understanding and
appropriately drive innovative solutions. The ability to
successfully partner with multiple stakeholders and thrive in a
fluid environment while managing multiple priorities. Demonstrated
critical thinking skills, ability to accurately analyze information
and make sound decisions. Provides a high level of accuracy on
deliverables and communication, even under pressure. Demonstrated
ability to work independently while take initiative and
accountability for achieving results. Reads, researches, and
remains up to speed on emerging technologies and practices.
Important Knowledge and Skills: Data Platforms & Tools: CDPs, core
data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and
Salesforce Data Cloud, Databricks/Dataiku. CRM, Marketing
Automation and Operations: Salesforce CRM, Salesforce Marketing
Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
Banking and Financial Services: Domain knowledge related to retail
banking, digital banking, commercial / wholesale banking, business
banking / small business, treasury management, wealth management,
contact center. Qualifications: 5 years of experience in managing a
data engineering team within a Marketing and production
environment. 2 years working with Data Cloud and querying data
using Salesforce APIs. About Us First Horizon Corporation is a
leading regional financial services company, dedicated to helping
our clients, communities and associates unlock their full potential
with capital and counsel. Headquartered in Memphis, TN, the banking
subsidiary First Horizon Bank operates in 12 states across the
southern U.S. The Company and its subsidiaries offer commercial,
private banking, consumer, small business, wealth and trust
management, retail brokerage, capital markets, fixed income, and
mortgage banking services. First Horizon has been recognized as one
of the nations best employers by Fortune and Forbes magazines and a
Top 10 Most Reputable U.S. Bank. More information is available at
www.FirstHorizon.com. Benefit Highlights • Medical with wellness
incentives, dental, and vision • HSA with company match • Maternity
and parental leave • Tuition reimbursement • Mentor program •
401(k) with 6% match • More
FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Keywords: First Horizon, Winston-Salem , Marketing Data Enablement Manager, IT / Software / Systems , Charlotte, North Carolina
