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Senior Manager Consumer and Market Insights

Company: British American Tobacco
Location: Pilot Mountain
Posted on: November 22, 2021

Job Description:

Reynolds American is evolving at pace - truly like no other organization.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!WE ARE LOOKING FOR A Senior Manager Consumer and Market InsightsSENIORITY LEVEL: Mid-Senior LevelFUNCTION: MarketingLOCATION: Winston Salem, NC USAROLE POSITIONING AND OBJECTIVESWhat are the key objectives and expectations from this role?We are looking for curious, dynamic, and analytical individual to join our Strategy, Planning, and Insights (SP&I) Team. Supported by best-in-class resources, you will help us connect the dots between In-market and trade (Retail and Wholesale) performance measurements of Reynolds' oral nicotine portfolio. You will provide the business with an in-depth understanding of the performance drivers, both consumer and commercial through weekly reviews and monthly SOP cycles. You will help generate actionable commercial insights to improve in-market performance of our Traditional Oral portfolio through weekly reviews and monthly SOP cycles. Collaborating and working with the forecasting teams, you will ensure alignment with our in-market performance indicators and competitive intel and assumptions.What is the direct impact of this role on the team or organization?Direct impact on the performance of our Traditional Oral Nicotine portfolio through course correction mechanisms (distribution, pricing, promotions etc)Impacts the accuracy of forecasting that in turn allows for the right gap closure conversations and inventory managementReports toSenior Director, SP&INumber of Direct ReportsNACore RelationshipsInternal - Forecasting & Consumer Insights Team in Oral categories. Reporting, Activation, Trade Insights and Planning teams in SP&I.External - Brand Commercial teams, RGM, Marketing Finance and Trade MarketingGeographic ScopeUS End MarketTravel RequiredN/AACCOUNTABILITIESWeekly Performance ReviewsMonthly SOP forum (Demand Review, Pre SOP, SOP)Monthly Category ReviewsEXPERIENCE, SKILLS, KNOWLEDGEESSENTIALExperience RequiredClose familiarity with Reynolds' data reporting or similar processes - Retail Scan Data, Ship To Retail, Ship to Wholesale and MarlinKnowledge of the trade apparatus in Reynolds or similar CPG organizationTechnical / Functional / Leadership Skills RequiredExcellent quantitative skills to work with large and discrete data sets to identify underlying patterns and insightsInter-personal skills to forge close professional networks across functionsExcellent verbal and presentation (slide making & delivery) skills to engage with senior stakeholdersEducation / Qualifications / Certifications RequiredBachelor's degree requiredBENEFICIALMaster's degree preferred.COMPENSATION/TARGETED BONUSCompetitive annual salaryTargeted Annual BonusBENEFIT SUMMARYWe offer very competitive compensation and benefit plans, including:401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percentComprehensive health- and welfare-benefits packageEleven paid company holidays annually, plus a generous paid vacation plan based on length of serviceCompany-paid sick and personal days, funeral leave, and jury duty leave; Also, Parental leave/Reduced Work ScheduleConfidential personal financial counselling serviceOn-site health clinics and fitness centersA matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choiceHealth-care advocacy serviceVolunteer service opportunitiesFederal credit union membership through Allegacy Federal Credit UnionExtensive training opportunitiesOur organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com .About our organization:Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 42102WE ARE REYNOLDS AMERICAN - A member of the BRITISH AMERICAN TOBACCO GROUPAt Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women's Day Best Practice winner
  • Seal Award winner - one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHERHave you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.Collaboration, diversity, and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!California Privacy Notice

Keywords: British American Tobacco, Winston-Salem , Senior Manager Consumer and Market Insights, Accounting, Auditing , Pilot Mountain, North Carolina

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