Social Media Specialist

Company: Renfro Corporation
Location: Winston Salem
Posted on: October 11, 2020

Job Description:

Job Details
Level Experienced
Job Location Corporate Office Winston-Salem, NC - Winston-Salem, NC
Position Type Full Time
Education Level 4 Year Degree
Salary Range Undisclosed
Travel Percentage Undisclosed
Job Shift Undisclosed
Job Category Marketing
Social Media Specialist

In this role you will assist with the strategic thinking and insights-led management for our social platforms. The role of content, and dynamic experiences on Facebook, YouTube, Instagram, Twitter, Snapchat, Pinterest, and TikTok are ever changing, and to keep up we must dedicate equal time to the HOW and the WHAT. You'll build and develop our owned brands social presence to its best-in-class use and continue to evolve them to meet new business and industry needs. You will own our relationship with platforms and bring to life social-first ideas in collaboration with a cross-functional team including digital marketing, site experience, digital operations, and creative. This role will be responsible for the strategy and social media management for Renfro s owned brands across all platforms.



ESSENTIAL DUTIES AND RESPONSIBILITIES

* Revamp, execute, and manage social media for the company.

* Manage the editorial content calendar for all social media channels (Facebook, Instagram, Twitter), including drafting, editing, and sourcing creative for all posts

* Work in partnership with Creative Services team to create engaging and compelling social media stories that are in line with brand positioning.

* Drive and develop social campaigns from start to finish including ideation, goals, creative, set up, tracking, optimization, and reporting.

* Leverage search engine traffic, social media data, and campaign results to make editiorial decisions.

* Work with Digital Marketing Manger and Creative team to produce enticing and socially optimized content.

* Curate, track, and manage UGC. Manage influencer gifting and samples.

* Manage PR samples for editor seeding and gifting.

* Assist with B2C and B2B PR initiatives (drafting press releases, pitches, events, samples).

* Continually research new and creative ways to increase followers, improve engagement and broaden reach.















EDUCATION and/or EXPERIENCE

* Bachelor's degree required.

* 2-5 years of experience working in a social media/communications role

* Keen eye for design, compostion, and aesthestic.

* Have a passion for fashion, art, and design

* Experience using publishing and analytics tools (Hootsuite, Iconosquare, Falcon, and etc.)



KNOWLEDGE, SKILL AND ABILITY

* Excellent communication skills, both verbal and written.

* Creative mindset with high attention to detail.

* Comfortable working in a fast-paced environment.

* Strong commitment to timelines, accuracy, organization, and professionalism.

* Flexible under time requirements and changing deadlines.

* Must be a team player with the ability to work independently. Highly motivated.

* Exceptional attention to detail and demonstrated commitment to quality.

* Full Understanding of Social Media platforms, including Instagram, Facebook, Twitter, Pinterest, Tik Tok.

* Experience analyzing and interpreting data, including Search Engine Optimization (SEO) and Social Media KPI.







PHYSICAL DEMANDS/WORK ENVIRONMENT:



PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Minimal physical demands, such as occasional bending, stooping, walking, lifting and carrying up to 20 lbs., grasping, and standing. Frequently requires sitting and hand-eye coordination for computer related work. Frequently communicates with co-workers using telephone, email, and fax machines. Consistent daily attendance required; occasional off-shift support required.



WORK ENVIRONMENT

The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



For the corporate office, most positions will require working in an office environment which is climate controlled. For the distribution centers, most positions require working in a warehouse environment without heat or AC. If the position requires travel to other locations, include those details in this section of the description.



Occasional: activity exists less than 1/3 of the time.

Frequent: activity exists 1/3 and 2/3 of the time.





An Equal Opportunity Employer, including disabled and vets.

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