Manager, Marketing Analytics & Insights

Company: Hanes Brands
Location: Thomasville
Posted on: November 18, 2021

Job Description:

The primary purpose of this position is to conduct market research providing business recommendations to Strategic Business Units (SBU?s), Sales, Product Management, Category Management, and Brand Marketing teams. -These recommendations will impact sales, strengthen our brands, and enhance our customer relationships. -This role will support the entire product and sales organizations in leveraging Data Analytics/Insights. - This role will also serve as the marketing/sales analytics resource on the Global Data Analytics council.

• -Brand Marketing ? Serves as the primary analytic resource for the brand marketing teams, including both overseeing analytic projects with key agency partners and executing analytic projects as well. - Key projects include:
  • Lead marketing mix modeling to identify effectiveness and efficiency of all types of media spend
  • Lead measurement, testing, and evaluation of individual media campaigns; including in market testing
  • Partner with Brand Directors to establish routine reporting of key brand KPI?s
  • Lead analysis and integration of brand health metrics, including equity, social, and market share/customer segmentation
  • Lead mining of social data to identify new product opportunities based on consumer online conversations
  • Develop predictive models as appropriate leveraging existing and new data sources
  • Digital Teams: Consumer Profile and Behavior ? Serves as the primary analytic resource for key digital stakeholders, including the product business units, sales teams, growth teams, and e-commerce teams to more deeply understand the e-commerce consumer and their behavior. Key projects include:
    • Lead evaluation and measurement of customer feedback data specific to HBI?s e-commerce sites and any other proprietary data generated by the Insights team on the sites, such as NPS data, customer satisfaction, purchaser versus abandoner, etc.
    • Lead reporting and analysis of HBI?s online performance leveraging available data sources (Google Analytics, etc.).
    • Partner with BI teams to identify and leverage new data sources
    • Attend key e-commerce staff meetings and serve as point person between consumer insights team and HBI e-commerce teams
    • Other key stakeholders, including Product Management, Sales, and Consumer Insights on ad hoc projects as prescribed by Consumer Insights VP. Key projects include:
      • Lead analytics in support of larger, new marketing initiatives
      • Assist sales teams as needed on more sophisticated retail analysis projects such as optimizing store selling assortments (based on customer demand and store selling patterns)
      • Support Consumer Insights team to internalize (thereby reducing costs) advance statistical projects such as customer segmentation/clustering analysis
        • 4-year degree, advanced degree highly desirable. Preferred degrees are in marketing, data analytics or marketing research. -
        • 8 to 10 years of experience preferred. - - -
        • Strong computer skills are required (Excel, Word, Data Management Software, etc.).
        • Project management experience preferred.
        • Must be able to take initiative in driving results and be able to influence others.
        • Must be results oriented and have a passion for achieving results.
        • Must work well in a team and communicate well with both oral and written presentations.
        • Must be able to manage change and assist with process improvements.
        • Expertise in analytics required.
        • Required travel 10%.To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status -EOE/AA: Minorities/Females/Veterans/DisabledOnly applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: - -Telephone: 877.999.5553Email:

Keywords: Hanes Brands, Winston-Salem , Manager, Marketing Analytics & Insights, Advertising , Thomasville, North Carolina