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Marketing Intern - New Business Development

Company: Liberty Hardware
Location: Winston Salem
Posted on: November 22, 2021

Job Description:

Job DescriptionResponsibilities:

  • Assist in the New Category Development process with a focus on the funnel (front end) development process.-- This would include following a schedule of events to capture list of potential new categories, gather information to evaluate, competitive and market place assessments, ideation and concept screening. ----
  • Secondary Responsibility: Manage the Marketing Research Library including developing a index and executive summary.-- Provide support and summary of prior research when new Marketing Research Projects are requested.-- Develop and execute communications plan to socialize consumer insights throughout Liberty.
  • Assist New Product Development Managers with commercialization and analytics of new product launches. Education/Experience: High school diploma or equivalent is required. Must be enrolled in an undergraduate program at an accredited university or college, preferably in a field related to Marketing or Business. About Us: As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products.--Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta,--Brainerd, and Franklin Brass brands. We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe---s, Menards, Target and Walmart), online (including, kitchen and bath design showrooms,--builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country. Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity --- of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population. We are proud of our talented employees who make up one of the most collaborative and winning teams you---ll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great. --#GreatPlaceToWork #LibertyHardwareTeamCompanyLiberty Hardware Mfg. Corp. Part time Masco Corporation (the ---Company---) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company---s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information. E-Verify Participation Poster:--English & SpanishE-verify Right to Work Poster:--English,--Spanish #LI-DNI--#CB, #MONS-LIBER

Keywords: Liberty Hardware, Winston-Salem , Marketing Intern - New Business Development, Advertising , Winston Salem, North Carolina

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