Paid Media Specialist
Company: Lowes Foods
Location: Winston Salem
Posted on: August 6, 2022
As a voice for Lowes Foods, the Digital Media Specialist will
utilize strong relationship management skills to ensure our agency
partners stay true to our unique brand as we continue to break the
mold of traditional supermarket expectations. You will oversee
initiatives from the start of the creative process to final product
completion, ensuring delivery of outstanding and engaging digital
experiences that drive our consumer appeal.
The Digital Media Specialist drives social community strategy,
management, and growth as well as contributes to and supports
overall social media strategy. The position guides, develops,
manages and provides insights on conversations about the Lowes
Serving as the primary public voice on owned social channels, this
position plays a key role in driving public perception and social
engagement for Lowes Foods. This role will leverage guest and
market insights or trends, along with social listening, to ensure
our messaging is targeted, timely, relevant and engaging.
In addition to driving the social strategy, this position will be
instrumental in driving additional paid media campaigns across
digitals to include SEM/Paid Search, PPC program, ad display in
collaboration with the digital marketing team, our agencies and
Ideal candidates will have marketing agency experience either
directly or as a liaison.
- Drive and execute the digital marketing strategy the social
strategy for Lowes Foods across Facebook, Instagram, Twitter and
Pinterest. Requires strong partnership with our local social team
to ensure alignment across all platforms.
- Create consistent, meaningful content on all social media
platforms, including writing and editing social media posts,
improving guest engagement, and promoting social media
- Collaborate with digital marketing manager and media agency to
drive powerful paid search campaigns to support marketing
initiatives as well as evergreen campaigns.
- Monitor the latest trends and changes in digital media and the
digital landscape, including advertising strategies, formats,
channels and technologies.
- Collaborate cross-functionally with brand, merchandising, guest
insights and eCommerce teams to create integrated social media and
paid search strategies.
- Utilize website analytic platforms, including Google Analytics,
Google Tag Manager, SOCi, Facebook Business Manager and agency
tools to create reporting and share key insights with
- Create & analyze reports for trends and solutions to optimize
digital media performance daily, weekly, monthly & quarterly.
- Help provide real-time insights to optimize digital campaigns
immediately, short term, and/or long term.
- Performs all other duties as assigned by manager.
Possess strong creative writing skills and ability to edit content
required. Extensive knowledge of social media and advertising
platforms to include: Facebook Business Manager, SOCi, LinkedIn,
Google Ad Manager, Sitecore and Bronto. 3 to 5 years of experience
in Social & Paid Media, agency experience is a plus. Blogging
experience preferred. Experience in photoshop a plus. Strong
organization skills, and ability to multi-task in a fast-paced
deadline oriented environment.
Keywords: Lowes Foods, Winston-Salem , Paid Media Specialist, Advertising , Winston Salem, North Carolina
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