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Social Media Manager

Company: Wildfire
Location: Winston Salem
Posted on: November 27, 2019

Job Description:

At Wildfire, our strategy team is structured to oversee all communications planning, consumer insights, research, strategic planning, and social/digital strategy projects. We believe that bringing disciplines together into a tight-knit, efficient group leads to a more holistic approach to the process and drives truly effective and breakthrough work. As an integral part of the Strategy team, the Social Media Manager is responsible for all things organic social - including developing channel strategies, working with the creative team to create compelling content, managing, executing and reporting on social campaigns. You will report to the Communications Strategist. We are looking for someone who is passionate about new and emerging trends and innovation. The right candidate will thrive in a creative and fast-paced environment and use their own inherent creativity and expertise to solve problems. This position will involve planning, executing and reporting on integrated campaigns across social media platforms such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Snapchat and other social platforms. Responsibilities:

  • -Serve as the organic social media thought-leader and advisor to a cross-functional team of representatives within both the agency and client environment.
    • -Develop a deep and comprehensive understanding of clients' business.
      • -Oversee day-to-day activity for approved content plans.
        • -Coordinate input from representatives across multiple agency disciplines to use in development of these integrated social media plans/recommendations.
          • -Serve as the "go-to" communications contact for all things organic social media and content marketing within the team.
            • -Research, synthesize, and analyze information from the various channels, the client's competitive market, as well as consumer behavior and audience trends to form recommendations of channels to best meet client objectives. Plan tactics to meet objectives.
              • -Analyze campaign performance and author campaign reports on social channel activity, including analysis of content and recommendations on optimizations or enhancements moving forward.
                • -Assist with presentation of communications plans and campaign reports. Communicate campaign successes, failures, and optimizations for future campaigns to both internal team and client.
                  • -Execute and moderate social media campaigns across platforms.
                    • -Write, develop and execute posts.
                      • -Track budgets and expenses by channel and client.
                        • -Proactively self-educate regarding new and emerging media opportunities and channels to build clients' businesses.
                          • -Become the agency and client's expert on social channels, strategies, best practices, and consumer behavior within social platforms. Requirements/Qualifications:
                            • -Bachelor's Degree, preferably in a communications, media, or advertising-focused area.
                              • -Deep experience with Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat and other major social platforms.
                                • -Familiarity with social media management platforms/publishing & community management software such as Sprout, Hootsuite, Sendible, Buffer or similar.
                                  • -Comfortable diving into analytics and presenting results.
                                    Wildfire, LLC is an equal opportunity employer.

Keywords: Wildfire, Winston-Salem , Social Media Manager, Advertising , Winston Salem, North Carolina

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