Adobe Analytics/Launch Implementation Engineer

Company: British American Tobacco
Location: Advance
Posted on: November 22, 2021

Job Description:

Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR AN Adobe Analytics-Launch Implementation Engineer

SENIORITY LEVEL: Mid-Senior Level
FUNCTION: Marketing
LOCATION: Winston Salem, NC USA

ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - Activation (New categories)
As a Senior Manager of Digital Analytics & Implementation you will be key in ensuring that our measurement plan for digital campaigns and optimization projects is driving meaningful change to the user experience by optimizing towards what counts. You will be responsible for providing technical development and implementation of Adobe Analytics tracking.
You will own the measurement methodology for our digital touchpoints to impact the work of all digital teams at Reynolds. Connecting the dots between teams, driving clarity, and re-imagining what is possible are key factors of success. You will also be the central driver of an increased focus for self-serve analytics. Here you--ll drive other digital teams to impact more decisions by living and breathing the digital data and insights that they can demonstrate through our digital analytics tool set.

Reports to: Director Campaign Ops
Reporting Level: No Direct Reports
Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR

• Collaborate with marketing and analytics teams to understand design/measurement needs and document
• tracking requirements across multiple digital platforms
• Implement/code technical tracking solutions and coordinate with development teams on implementation we needed
• Ensure data quality through QA testing and regular data collection audits
• Troubleshoot, debug, and resolve tracking or integration issues
• Proactively identify issues and recommend resolutions, working closely with key business leaders to offer alternatives and improvements
• Updates and configuration changes within Adobe Launch properties to support Adobe Analytics, Adobe Target, Adobe Audience Manager, & 3rd party media tagging
• Mentor, train and share Adobe Analytics best practices with other teams and help drive data democratization
• Continually building upon capabilities using new industry standard methodologies and stay informed any technology changes that impact Adobe solutions
• Define future Adobe Analytics/Launch roadmap (Changes to tracking strategy, methodology, integrations, etc.) CAN THIS BE YOUR FUTURE ROLE?
  • Are you an Adobe Analytics and Adobe DTM/Launch development professional?
  • Do you have experience developing/implementing proven Adobe Analytics tracking for a large-scale organization with multiple sites and digital properties?
  • Do you have data-focused mentality with a passion for understanding audiences and digital experiences? ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
    • At least 5 years of digital analytics work experience with a minimum of 3 years working specifically with Adobe Analytics & DTM/Launch
    • Experience creating/maintaining analytics documentation (BRD, Tech Specs and SDR)
    • Expert in Data Layer design and utilization (Event driven data layer experience preferred)
    • Experience implementing tracking on modern site architectures such as SPA, headless, PWA, etc.
    • Understanding of the full Adobe Analytics product: Workspace, Admin sections, Data Sources, Data Warehouse, Classifications, Processing rules, Activity Map, etc.
    • Knowledge of how the Adobe Analytics products variable and commerce events function
    • Advanced knowledge of Adobe Audience Manager and Adobe Target integrations with Adobe Analytics
    • Development skills needed to support analytics tagging: JavaScript, front-end web technologies, and other fundamentals such as HTML, CSS selectors, etc.
    • Ability to troubleshoot analytics tagging issues with common tools such as Experience Cloud Debugger, browser network calls, Charles, or others
    • Experience driving integrations across platforms and outside of Adobe solutions
    • BA/BS degree required BENEFICIAL
      • Adobe Analytics Developer or Architect Certification
      • Training or implementation experience for Adobe Experience Platform (AEP).
      • Native iOS & Android app tagging experience COMPENSATION/TARGETED BONUS
        • Competitive annual salary
        • Targeted Annual Bonus BENEFIT SUMMARY
          We offer very competitive compensation and benefit plans, including:
          • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
          • Comprehensive health- and welfare-benefits package
          • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
          • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
          • Confidential personal financial counselling service
          • On-site health clinics and fitness centers
          • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
          • Health-care advocacy service
          • Volunteer service opportunities
          • Federal credit union membership through Allegacy Federal Credit Union
          • Extensive training opportunities Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to improve the company's potential for optimally achieving its business objectives!
            
            Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at .
            
            About our organization:
            Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 38675
            
            WE ARE REYNOLDS AMERICAN -- A member of the BRITISH AMERICAN TOBACCO GROUP
            At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
            
            -- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
            -- Reynolds American certified as Great Place to Work
            -- Brands sold in over 200 markets, made in 44 factories in 42 countries
            -- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
            -- Diversity leader in the Financial Times and International Women--s Day Best Practice winner
            -- Seal Award winner -- one of 50 most sustainable companies
            
            BELONGING, ACHIEVING, TOGETHER
            Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
            
            Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
            
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Keywords: British American Tobacco, Winston-Salem , Adobe Analytics/Launch Implementation Engineer, Engineering , Advance, North Carolina