WinstonSalemRecruiter Since 2001
the smart solution for Winston-Salem jobs

Marketing Manager - Printwear

Company: Hanes Brands
Location: Winston Salem
Posted on: December 3, 2019

Job Description:

The Marketing Manager is responsible and accountable for working with key management to develop and execute marketing strategies and tactics to meet sales and profit goals. The Manager works cross-functionally with a large team to ensure plans are executed. This role will be focused on driving the Champion brand within the Printwear channel. The Champion brand has been gaining share and delivering double digit sales growth. This important role is critical to supporting the brand strategy to deliver continued growth and relevance with our target customers. The right person will have the strategic skills, leadership, and drive to execute to make a fast and sustained impact on this growing brand within the Printwear channel. Product Development & Strategic Direction

  • Identifies product gaps, market trends, and concept development.
  • Partners with Design, Merchandising and others in the organization on annual product line development and new program launches. Evaluates products to ensure financial and business objectives are reached.
  • Responsible for all necessary inputs to develop financial plans. Owns P&L and partners with manager(s) on all financial and marketing plan development
    • Responsible for planning quarterly, OPC and LRP sales and gross margins across designated product lines.
    • P&L responsibility with analysis of wholesale pricing strategies and cost analysis.
    • Manages operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met. Manages Champion MAP spend.
    • Manages E&O and style/sku count to maximize inventory and ROI.
    • Manages inventory through forecasts and TIL management process. Customer Marketing
      • Works closely with HBI Marketing and PR, Creative Services and Agencies as needed
      • Drives/participates in the development of major initiatives, research activities and trade advertising campaigns.
      • Leads the development and execution of sell-in materials, including all catalogs, eblasts and social media campaigns.
      • Works closely with our distributors to ensure that they are on brand, driving a marketing calendar and providing brand marketing assets to them. Brand
        • Identifies, recommends, and develops category growth strategies.
        • Coordinates consistent image, logo and all approvals with Legal team.
        • Works with the Brand Champion to develop and execute integrated programs and ensure brand consistency Business Execution
          • Partners with Sales to drive sales at all key accounts.
          • Manages annual product updates and new program launches with respect to style set-up and plannability.
          • Coordinate trade shows, customer sales meeting presentations and employee meetings/presentations as directed.
          • Leads and assists other functional areas with resolving business issues related to execution. Experience/Skills/Education Requirements
            • BS/BA Degree required with 7+ years in marketing, merchandise planning or retail management preferred or MBA with 4 years of experience.
            • Strong cross functional leadership skills; ability to manage complex projects effectively.
            • The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development.
            • Strong written and oral presentation skills, solid financial acumen.
            • Superior interpersonal communications skills and planning and organization skills are required.
            • Exhibit highest level of business ethics.
            • The successful candidate must thrive in a fast paced environment with multiple priorities. To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status EOE/AA: Minorities/Females/Veterans/Disabled Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: Telephone: Email:

Keywords: Hanes Brands, Winston-Salem , Marketing Manager - Printwear, Executive , Winston Salem, North Carolina

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Retail Store Assistant Manager
Description: Retail Store Assistant Manager RETAIL STORE ASSISTANT MANAGER FINE TAILORED CAREERS Every day is a day to make somebody smile at Men's Wearhouse, a division of Tailored Brands. We help people love how (more...)
Company: The Men's Wearhouse, Inc
Location: Charlotte
Posted on: 12/16/2019

Software Development Manager / Lead + a 5% Signing Reward
Description: Software Development Manager / Lead The role will work with a cross-functional group including Enterprise Apps, Marketing, Sales, Revenue and Operations in order to best address the operational needs (more...)
Company: PCR Staffing Inc
Location: Charlotte
Posted on: 12/16/2019

Tax Manager - Tax, STATE, Manager
Description: Tax Manager - Tax, STATE, Manager Tax Manager - Tax, STATE, Manager - Skills Required - Tax, STATE, Manager, Taxes, indivdual, Prepare, senior, AccountantIf you are a Tax Manager with experience, please (more...)
Company: CyberCoders
Location: Charlotte
Posted on: 12/16/2019


Operational Risk Manager
Description: OPERATIONAL RISK MANAGER - CHARLOTTE, NC - FULL TIME, DIRECT HIRE SUMMARY: Seeking Operational Risk Manager who is collaborative and passionate about providing technology and information security operational (more...)
Company: Genuent
Location: Charlotte
Posted on: 12/16/2019

Vice President Global Operational Excellence
Description: HIGH VISIBILITY ROLE DEFINED GROWTH PATH EXECUTIVE LEADER The TRG Manufacturing Search Division has recently been engaged by one of our top manufacturing clients to help on-board a GLOBALVICE (more...)
Company: The Richmond Group USA
Location: Charlotte
Posted on: 12/16/2019

Director Project Management
Description: Piper Maddox has been engaged on a confidential search by a rapidly expanding Utility scale Solar Developer with an exceptional leadership team. They have some of the best project finance leadership and (more...)
Company: Piper Maddox
Location: Charlotte
Posted on: 12/16/2019

Assistant Director of Lease Administration
Description: The Cato Corporation has an immediate opening for an Assistant Director of Lease Administration.This position is responsible for assisting
Company: The Cato Corporation
Location: Charlotte
Posted on: 12/16/2019

RN Nurse Manager - Inpatient Oncology
Description: Job Req ID: 191644 br br Position Number: 00010633 br br Employment Type: Full Time br br Shift: Day br br Shift Details: Day and visibility to weekends and off shifts as needed br (more...)
Company: Atrium Health
Location: Charlotte
Posted on: 12/16/2019

HR Manager & Generalist - Immediate/Urgent!!!
Description: HR Manager Generalist - Immediate/Urgent br This is one of my top clients who I have placed 20 people with over the years. We are hiring an HR Manager / Generalist who is highly qualified in all (more...)
Company: CyberCoders
Location: Charlotte
Posted on: 12/16/2019

Branch Manager - Charlotte, NC
Description: Country: United States Location: Charlotte, NC, US Location details: Employment type: Undefined term Full-time/part-time position: Full time Job Code USA/CA: CS CHARLOTTE Branch Manager - Charlotte, NC (more...)
Company: Konecranes
Location: Charlotte
Posted on: 12/16/2019

Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Winston-Salem RSS job feeds