Director Consumer Marketing - Analytics

Company: Reynolds American
Location: Winston Salem
Posted on: September 17, 2020

Job Description:

British American Tobacco Job Number: 27664 Reynolds American Incorporated is positively transforming the tobacco industry. We---re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century. When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other---s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive. ABOUT OUR ORGANIZATION: Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc This position is with R.J. Reynolds Tobacco Company (2004) . Here, you---ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day. JOB SUMMARY We---re seeking a Director of Analytics to play a critical role leading our ---digital first--- nicotine transformation efforts by placing the consumer at the center of every interaction across our portfolio of brands, and most importantly, our vapor and modern oral categories. As Director, you---ll own the holistic marketing analytics strategy --- including digital analytics - for our consumer database and ecommerce channel. The ideal candidate will be a creative team leader, critical thinker, a self-starter, an excellent communicator, customer-obsessed, and have a proven track record of shaping digital strategy with data. You will own the analytics strategy, roadmap, and reporting BI tools with the goal to make data-informed business decisions and improve overall business strategy. You will bring best-in-class digital marketing expertise, deep acumen in using predictive modeling, and 1st, 2nd and 3rd party data to drive decisions coupled with a keen sense of commercial urgency. This is an opportunity to evolve and own the day-day direct to consumer engagement and insights in a dynamic, fast-paced, high-impact environment. PRINCIPAL DUTIES AND RESPONSBILITIES Oversee marketing analytics and insights function that drives and evaluates digital and traditional marketing effectiveness Champion and actively develop a data-centric approach, acting as coach, mentor, champion and in-house expert within the marketing department. Drive for continual optimization of marketing channel efficacy through CPA, ROI, & ROAS Manage utilization and vitality of adult tobacco consumer database asset and evolve existing database architecture for future state capabilities Ensure key insights are converted into actionable recommendations for cross-functional business partners Support a robust database infrastructure and analytics capability to facilitate modeling and testing with actionable ATC insights and predictive ROI outcomes. Manage and develop world-class expertise within function, actively developing and overseeing skills-building, training, digital acumen and utilization of Adobe Marketing Cloud capability. Drive departmental talent development and succession planning, ensuring that group is organized, staffed and trained with marketing professionals who are continually developing their skills and competencies. Promote strong teamwork and collaboration with personnel from many functional areas. Collaborate globally with BAT colleagues to champion and share knowledge and best practices. JOB REQUIREMENTS Bachelor---s degree is required. An MBA is preferred. A minimum of 7 years of digital marketing analytics, preferably in a Consumer Packaged Goods and/or e-commerce environment E-commerce experience a strong plus Expert knowledge and skill translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics Deep understanding of the digital ecosphere, including setting vision and strategy for analytics Expertise in utilizing digital analytics to optimize the online experience Advanced proficiency with Adobe Analytics, Google Analytics, Tableau, SQL Strong understanding of marketing principles and financial performance Inspiring leadership that effectively motivates cross-functional teams to achieve superior performance Demonstrated track record of developing talent and cohesive, high performing teams Analytical and data-driven but also able to think and act creatively Outstanding communication and interpersonal skills Ability to work in a dynamic, fast-paced, high-impact environment Compensation/Targeted Bonus Competitive Annual Salary Targeted Annual Bonus Relocation assistance available for those who qualify. Benefit Summary Our company offers very competitive benefit plans, including: 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Comprehensive health- and welfare-benefits package Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service Company-paid sick and personal days, funeral leave and jury duty leave Confidential personal financial counseling service On-site health clinics and fitness centers A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care advocacy service Volunteer service opportunities Federal credit union membership through Allegacy Federal Credit Union Extensive training opportunities Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisitionRJRT.com. California Privacy Notice Nearest Major Market: Salem Nearest Secondary Market: Winston Job Segment: Data Analyst, Manager, Analytics, Marketing MBA, Marketing, Data, Management

Keywords: Reynolds American, Winston-Salem , Director Consumer Marketing - Analytics, Executive , Winston Salem, North Carolina