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Senior Manager - Adobe Target

Company: Reynolds American
Location: Winston Salem
Posted on: September 17, 2020

Job Description:

British American Tobacco Job Number: 27404 Reynolds American Incorporated is positively transforming the tobacco industry. We---re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century. When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other---s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive. ABOUT OUR ORGANIZATION: Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc This position is with R.J. Reynolds Tobacco Company (2004) . Here, you---ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day. JOB SUMMARY This team member will be tasked in deploying and managing our Adobe Target Platform to power all of product brand experiences. You will be responsible for helping to deliver and improve the overall experience across digital channels for Adult Tobacco Consumers. PRINCIPAL DUTIES AND RESPONSIBILITIES Deliver against the website optimization and personalization experience strategies Configure, administer, and operate Adobe Target to build multi-channel campaigns Debug, troubleshoot, and fix the configuration and integration issues Partner with the brand and analytics teams on measurement across personalized site experiences Diagnose and troubleshoot technical issues related to delivering personalized site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with internal and external partners, site management and creative to ensure timely execution of testing and/or personalization cadence Develop JavaScript, CSS, and HTML Maintain robust documentation regarding governance for campaign solutions Ensure that campaign goals are met and adhere to approved timelines and budgets. Proactively share wins and lessons learned to improve departmental and marketing competency Ensure compliance with RJRT Legal and Regulatory guidelines JOB SPECIFICATIONS EDUCATION: Minimum BS in business related field, or relevant experience REQUIRED SKILLS/EXPERIENCE: Minimum 2-3 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies (Adobe Target Certification HUGE PLUS) 3 years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform Working experience in HTML, Java script and CSS Agile Process Understanding Outstanding project management skills with proven experience managing end-to-end projects including managing budget, timelines/milestones, multiple partners and deliverables Demonstrated ability to manage simultaneous projects in a fast-paced environment Must be able to work independently and collaboratively (team oriented) with an enthusiastic attitude Strong interpersonal, communication and influencing skills Fundamental understanding of IT and Marketing principles Problem analysis and problem resolution at both a strategic and a functional level PREFERRED SKILLS/EXPERIENCE: 3-5 years--- experience in in activating 1:1 CRM campaigns with consumer-facing, brand sites and/or apps with emphasis on user experience, strategy and digital marketing Proficient in integration with other Adobe Marketing Cloud Solutions (Adobe Analytics, Audience Manager, and/or AEM) Experience with on-demand reporting/Analysis/business intelligence tools, including Tableau, etc--- Experience with Agile development philosophy, practices, and tools The right mix of experience in Marketing and Technology is highly desirable Compensation/Targeted Bonus Competitive Annual Salary Targeted Annual Bonus Relocation assistance available for those who qualify. Benefit Summary Our company offers very competitive benefit plans, including: 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Comprehensive health- and welfare-benefits package Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service Company-paid sick and personal days, funeral leave and jury duty leave Confidential personal financial counseling service On-site health clinics and fitness centers A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care advocacy service Volunteer service opportunities Federal credit union membership through Allegacy Federal Credit Union Extensive training opportunities Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at California Privacy Notice Nearest Major Market: Salem Nearest Secondary Market: Winston Job Segment: Developer, Law, Manager, Web Design, Marketing Manager, Technology, Legal, Management, Creative, Marketing

Keywords: Reynolds American, Winston-Salem , Senior Manager - Adobe Target, Executive , Winston Salem, North Carolina

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