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Director of ECommerce

Company: Renfro Corporation
Location: Winston Salem
Posted on: October 15, 2020

Job Description:

Job Details
Level Management
Job Location Corporate Office Winston-Salem, NC - Winston-Salem, NC
Position Type Full Time
Education Level 4 Year Degree
Salary Range Undisclosed
Travel Percentage Undisclosed
Job Shift Undisclosed
Job Category Marketing
Director Ecommerce

Director of Ecommerce will have responsibility for the strategy, operations, and performance of DTC site. You have demonstrable and successful hands-on experience of the elements associated with a profitable e-commerce operation. You understand how to influence others and actively collaborate with cross-functional partners in key supporting organizations to optimize the customer experience and our own processes while developing insights that will drive profitable revenue across all digital channels.


* Strategic Leadership Defines, creates and delivers the vision, business plan, roadmap, and key metric objectives for the expansion of e-commerce channel capabilities, partnering with other critical, supporting functions to ensure internal company-wide alignment. Leads a dynamic team across site merchandising, search, email and development.

* Site Operations Leads the day-to-day activities of running an e-commerce business, including web store enhancements, merchandising/assortment plans, marketing/promotions, inventory management, and analytics.

* Direct day-to-day e-commerce business, including achieving top line sales/bottom line targets, overseeing key performance indicators (e.g., traffic, conversion, AOV) and optimizing P&L/budgets; monitor and provide tracking/reports, as needed

* Manage site refreshes and development, including optimizations, site content strategies, execution of seasonal launches and online promotions new features/enhancements and merchandising improvements (e.g., A/B testing, personalization) to maximize conversion

* Manage responsibility for site operations, long and short-term strategy, planning and implementation

* Omni-Channel Coordination Interacts with and coordinates multiple business functions to incorporate e-commerce activities and requirements into essential DTC business functions

* Performance Marketing Leads Performance Marketing strategy (i.e. paid search, email, social, etc.) in coordination with in-house team and external agencies. Responsible for digital merchandise and digital marketing coordination around key initiatives and product.

* Analytical Acumen Track and manage business KPIs to achieve e-commerce channel growth goals including Net Revenue/Sales, Gross Margin, Traffic, Transactions, Units, AOV, Conversion, Repeat and New Visitors, product performance, promotion performance, etc.

* Provide daily, weekly, and monthly e-commerce reporting to leadership

* Technology Experience Directs, negotiates and informs business requirements of key technology partners/platforms; broad technological experience and hands-on engagement with industry-leading e-commerce platforms (i.e., ShopifyPlus and Salesforce Marketing Cloud)

* Thought-Leader Develops new and creative growth strategies leveraging new platforms and partners to ensure continuous learning and new opportunities for heightened consumer engagement and sources of profitable growth

* Communicator Informs and engages company-wide leadership to provide continuous line-of-sight of e-commerce key initiative updates and performance metrics with sound, fact-based rationale for delivery; drives action and accountability based on insights.


* Bachelor's degree (B.A./B.S.) from four-year college or university in Business, Marketing, e-commerce, or a related area of study

* Experience with DTC brands and DTC ecommerce, +10 years of experience

* Demonstrable ability to optimize e-commerce technologies and third-party platforms

* Proven analytical skills and ability to interpret quantitative data sets, including a strong understanding of online metrics.

* Able to manage significant, extended, and complex projects

* Demonstrated strategic business planning, financial and resource management skills.

* Experience with e-commerce and marketing solutions and ShopifyPlus

* Ability to thrive in an ambiguous, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.

* Proven ability to build and maintain strong relationships to achieve business outcomes.

* Excellent people and project management skills, ability to structure work, and lead a diverse team of both internal, external, and peer resources.

* Ability to translate technical details to leadership

* Operate at a hands-on, detailed level in addition to strategic thinking



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimal physical demands, such as occasional bending, stooping and walking. Requires frequent computer work. Consistent daily attendance required; occasional off-shift support required. Occasionally required to travel domestically to other office locations.


The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Generally, will work in conditioned, smoke-free office environment.

Occasional: activity exists less than 1/3 of the time.

Frequent: activity exists 1/3 and 2/3 of the time.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice. AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information or other protected characteristics.*


Keywords: Renfro Corporation, Winston-Salem , Director of ECommerce, Executive , Winston Salem, North Carolina

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