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Assistant Product Manager I, Womens UW

Company: Hanesbrands Inc.
Location: Winston Salem
Posted on: November 18, 2021

Job Description:

Overview The Assistant Product Manager I is a key member of the General Management Team that has ownership of every consumer touch point. They work in collaboration with a dedicated cross functional team to build and execute the overall category marketing plan. They have direct ownership of the innovation and product road map, the pricing approach and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy. Responsibilities Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place

  • Collaborate with cross functional teams to build and execute the overall marketing approach
  • Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.
  • Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex products, packaging, price points)
  • Aid in research activities, advertising campaigns, and major initiatives
  • Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services Ensure successful execution of strategic growth initiatives
    • Establish, track, analyze and lead execution of key brand strategies.
    • Work cross functionally to ensure alignment and joint ownership
    • Recommend improvements throughout Develop channel and product assortment strategy
      • Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies
      • Lead execution of the seasonal product launches and new program concepts
      • Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule
      • Provide direction for sample needs in partnership with Sales & Merchandising Develop and monitor overall category pricing strategies
        • Manage and analyze wholesale pricing strategies and input costs
        • Make recommendations to adjust and/or improve profitability Design and implement successful innovation and product roadmap strategies
          • Work across all stakeholders to ensure new product launches enable strategic growth
          • Provide recommendation for seasonal assortment updates Drive operational excellence
            • Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence
            • Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
            • Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits
            • Develop and present materials/presentations for customer meetings. Optimize financial management
              • Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
              • Conduct analysis to improve ROI on all investments
              • Provide recommendations to improve results Qualifications Education/Experience
                • Bachelor's degree required; MBA preferred
                • 3-5 years of marketing, product management and/or direct to consumer experience
                • Experience building and executing marketing plans within a cross functional team
                • Experience in leveraging consumer data to drive sales growth.
                • Experience and passionate as a consumer advocate.
                • Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results.
                • Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research.
                • Problem solving, interpersonal and organizational skills
                • Analytical skills and conceptual creative ability
                • Excellent written/verbal communication and presentation skills
                • Demonstrated ability to contribute to development of institutional policies/procedures and effect change
                • Computer skills, including an advanced proficiency in Excel and PowerPoint Additional Personal Characteristics
                  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
                  • Critical thinking skills and the ability to analyze, summarize, and effectively present data
                  • Consulting skills and the ability to influence stakeholders
                  • The ability to work effectively in a matrixed organization
                  • Problem-solving skills
                  • Results-driven
                  • Strong multi-tasking capabilities
                  • Must subscribe to and exhibit highest standards of business ethics. Career Path Candidates who perform successfully would have the ability to grow their careers in general management, marketing or sales development tracks To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status. EOE/AA: Minorities/Females/Veterans/Disabled. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: Telephone: 877.999.5553 Email:

Keywords: Hanesbrands Inc., Winston-Salem , Assistant Product Manager I, Womens UW, Executive , Winston Salem, North Carolina

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