Senior Manager Strategy Planning & Insight

Company: British American Tobacco
Location: Winston Salem
Posted on: November 22, 2021

Job Description:

Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Senior Manager Strategy Planning & Insight
SENIORITY LEVEL: Mid-Senior Level
FUNCTION: Marketing
LOCATION: Winston Salem, NC USA

ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - SP&I (New categories).

We are looking for a dynamic, innovative leader who is excited by changing the status-quo to join our Integrated Marketing Planning (IMP) team as a Sr Manager of Integrated Marketing Planning. In this Marketing Planning role, you 'll spearhead the integrated planning of how our vaping, modern oral, traditional cigarette and smokeless brands connect with our adult nicotine consumers. You will help to determine and drive the company towards the optimal use of our resources, leading to fewer, bigger, better planned activities that help us to realize our company goals.
As Sr Manager, you 'll collaborate with other Directors & Senior Directors across the organization, as well as agency partners to help further our marketing plans.
The monthly cycle plan forum will be a key opportunity for you to help drive our business. At this forum you will help facilitate consumer relevant choices, when it comes to resource allocation across brands, channels, and activation touchpoints. You will help bring & align internal stakeholders on both the creative brief & consumer integrated communication plan ahead of brand launches. You will also help the organization respond to opportunities to both correct and accelerate performance in the market, working closely within our Strategy Planning & Insights team, brand team and our broader activations team. About 70% of your role will be working within the agreed annual plan, but approximately 30% will be in response to our market environment, whether that be brand performance, competitor activities or changes within our regulatory environment. Our industry can be especially dynamic and as such, you will need to be agile, resilient & always full of creative energy!
As a true champion of the consumer, you will look to outside of category inspiration, as well as our internal global resources to help challenge the status quo.
Cross functionally, you will help to build strong SLAs & KPIs, helping to define the appropriate handover between functions, ensuring we deliver our integrated cycle plans efficiently and effectively, whilst taking responsible and calculated risks to expand the current definitions of possible, especially in moments of market disruption.
This is a pivotal role within the organization and an opportunity to help strategically transform and drive every aspect of how our plans deliver integrated consumer experiences across all consumer touchpoints.

Reports to: Sr. Director SP&I
Reporting Level: No Direct Reports
Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR
Responsible for producing the integrated marketing plan of how our vaping, modern oral, traditional cigarette and smokeless brands connect with our adult nicotine consumers along the consumer journey.
Drive, via the monthly Cycle Plan Forum, the integration of our brand (VUSE, VELO, Newport, NAS, Camel, Pall Mall & Grizzly)
Help to orchestrate cross functionally, new marketing proposals in response to changes in our market environment, whether that be brand performance, competitor activities or changes within our regulatory environment.
Help to translate the broader company and brand visions into highly effective and efficient Consumer Experience strategies, goals, and operating plans.
Able to lean in and actively engage in the key assumptions behind our Strategic forecasts.
Help to challenge internal stakeholders towards developing new and improved activation campaigns and consumer journey touchpoints that drive connectivity and emotion.
Develop strong SLA 's & KPIs to ensure the full potential of our integrated marketing plan.
Champion innovation and change while advancing a data-driven, insight led, digital-first culture of continuous optimization and growth throughout the department and across the organization.
Help drive departmental talent development and succession planning, ensuring that group is organized, staffed, and trained with professionals constantly developing their skills and proficiencies.
Promote strong teamwork and cross-functional/departmental collaboration.
Initiate collaboration with global BAT colleagues to exchange and share knowledge, best practices, and global opportunities for improvement.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
You are experienced (5+ years) in leading integrated B2C, B2B2C or D2C marketing and/or brand experience in a major corporate environment.
You have 2+ years ' experience in owning the integration and connectivity of brand marketing plans, ideally within the CPG industry.
You have a consistent track record of setting consumer experience vision and innovation
You have digital marketing experience and proficiency
You enjoy developing and nurturing talent and crafting high performing teams
You are a flexible and reliable teammate who acts in the best interest of the department and company.
You are Insight driven and encourage others.
Bachelor of Science required, Master 's Degree in Business or related field preferred
COMPENSATION/TARGETED BONUS
Competitive annual salary
Targeted Annual Bonus

BENEFIT SUMMARY
We offer very competitive compensation and benefit plans, including:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit Union
Extensive training opportunities

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com .

About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 40177

WE ARE REYNOLDS AMERICAN - A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women 's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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