Senior Product Portfolio Manager - eCommerce

Company: Liberty Hardware Mfg.
Location: Winston Salem
Posted on: May 15, 2022

Job Description:

Job DescriptionKey ecommerce consumer expert and champion for product lines within multiple category segments. Responsible for completing in-depth internal and external analysis to identify category specific growth opportunities to develop online only roadmaps. Collaborate and align with core category Marketing Managers to establish online only product strategies. Accountable for determining prioritization and execution of ecommerce projects across all categories. Champion the brand strategy for online only product launches by adhering to established brand guidelines. Serves a key role in the development of each category online only Long Range Plan.Key Responsibilities:Strategic Planning and DevelopmentConduct in-depth data analytics, gap analyses and competitive and consumer insights research and leverage into profitable category specific ecommerce growth strategies and plansTransform these findings into actionable insights to inform roadmap positioning and/or ecommerce growth strategiesEstablish category specific Type B ecommerce only roadmaps (Type A on an as needed basis)Lead scope and strategy submissions on new opportunities to pursueInfluence ecommerce category specific customer P&L and provide analytical insights to Marketing Managers and Business Development Managers that will help improve top/bottom line performance metricsPrioritize ecommerce projects based on insights, gap fillers and roadmap executionPartner with product and e-Biz teams to formulate strategy and growth driversLeverage Marketing ResearchPerform market and trend research, identify consumer insight needs or trends to develop consumer-specific ecommerce product roadmapsDevelop process improvement and best practice opportunities and share across other business units where appropriateProduct Development & ManagementPartner with the category Marketing Managers to build understanding of category specific product development guidelines and requirementsPartner with Marketing Managers and Business Development Managers regarding ecommerce category launch plansProvide guidance to PMO regarding ecommerce category specific launch plans and changes as it relates to prioritizationPartner with Marketing Managers and Business Development Managers regarding customer product requestsDevelop customer invoice and retail pricing on virtual kits and expansion of existing items to other customers within category/customer margin guidelinesManage ecommerce SKU rationalization and Gross Margin improvement efforts to maximize inventory performance and in support of targeted vitality index for product categoriesBrand ManagementOwn the development and messaging of the brand narrativeDefine and manage the brand communication strategy using a variety of mediaIncrease brand reach by ensuring marketing programs and campaigns are aligned with brand positioningCross-functional CollaborationPartner with PMO to prioritize execution of ecommerce only projects by categoryLeverage insights and learnings with colleagues across categories and product lines to achieve consistent processes and ensure use of best practicesEducation/Experience:Bachelor s degree (MBA desirable)7-10 years business or marketing experienceExperience working in a channel or product marketing role with P&L responsibilitiesExperience managing multiple products or channels, consumer goods, home improvement or building products preferredExperience working in ecommerce channel or product roleCompanyLiberty Hardware Mfg. Corp.Full timeMasco Corporation (the Company ) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.E-Verify Participation Poster: English & SpanishE-verify Right to Work Poster: English, Spanish#LI-DNI#CB, #MONS-LIBER

Keywords: Liberty Hardware Mfg., Winston-Salem , Senior Product Portfolio Manager - eCommerce, Executive , Winston Salem, North Carolina