Senior Product Portfolio Manager - eCommerce
Company: Liberty Hardware Mfg.
Location: Winston Salem
Posted on: May 15, 2022
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Job Description:
Job DescriptionKey ecommerce consumer expert and champion for
product lines within multiple category segments. Responsible for
completing in-depth internal and external analysis to identify
category specific growth opportunities to develop online only
roadmaps. Collaborate and align with core category Marketing
Managers to establish online only product strategies. Accountable
for determining prioritization and execution of ecommerce projects
across all categories. Champion the brand strategy for online only
product launches by adhering to established brand guidelines.
Serves a key role in the development of each category online only
Long Range Plan.Key Responsibilities:Strategic Planning and
DevelopmentConduct in-depth data analytics, gap analyses and
competitive and consumer insights research and leverage into
profitable category specific ecommerce growth strategies and
plansTransform these findings into actionable insights to inform
roadmap positioning and/or ecommerce growth strategiesEstablish
category specific Type B ecommerce only roadmaps (Type A on an as
needed basis)Lead scope and strategy submissions on new
opportunities to pursueInfluence ecommerce category specific
customer P&L and provide analytical insights to Marketing
Managers and Business Development Managers that will help improve
top/bottom line performance metricsPrioritize ecommerce projects
based on insights, gap fillers and roadmap executionPartner with
product and e-Biz teams to formulate strategy and growth
driversLeverage Marketing ResearchPerform market and trend
research, identify consumer insight needs or trends to develop
consumer-specific ecommerce product roadmapsDevelop process
improvement and best practice opportunities and share across other
business units where appropriateProduct Development &
ManagementPartner with the category Marketing Managers to build
understanding of category specific product development guidelines
and requirementsPartner with Marketing Managers and Business
Development Managers regarding ecommerce category launch
plansProvide guidance to PMO regarding ecommerce category specific
launch plans and changes as it relates to prioritizationPartner
with Marketing Managers and Business Development Managers regarding
customer product requestsDevelop customer invoice and retail
pricing on virtual kits and expansion of existing items to other
customers within category/customer margin guidelinesManage
ecommerce SKU rationalization and Gross Margin improvement efforts
to maximize inventory performance and in support of targeted
vitality index for product categoriesBrand ManagementOwn the
development and messaging of the brand narrativeDefine and manage
the brand communication strategy using a variety of mediaIncrease
brand reach by ensuring marketing programs and campaigns are
aligned with brand positioningCross-functional CollaborationPartner
with PMO to prioritize execution of ecommerce only projects by
categoryLeverage insights and learnings with colleagues across
categories and product lines to achieve consistent processes and
ensure use of best practicesEducation/Experience:Bachelor s degree
(MBA desirable)7-10 years business or marketing
experienceExperience working in a channel or product marketing role
with P&L responsibilitiesExperience managing multiple products
or channels, consumer goods, home improvement or building products
preferredExperience working in ecommerce channel or product
roleCompanyLiberty Hardware Mfg. Corp.Full timeMasco Corporation
(the Company ) is an equal opportunity employer and we want to have
the best available persons in every job. The Company makes
employment decisions only based on merit. It is the Company s
policy to prohibit discrimination in any employment opportunity
(including but not limited to recruitment, employment, promotion,
salary increases, benefits, termination and all other terms and
conditions of employment) based on race, color, sex, sexual
orientation, gender, gender identity, gender expression, genetic
information, pregnancy, religious creed, national origin, ancestry,
age, physical/mental disability, medical condition,
marital/domestic partner status, military and veteran status,
height, weight or any other such characteristic protected by
federal, state or local law. The Company is committed to complying
with all applicable laws providing equal employment opportunities.
This commitment applies to all persons involved in the operations
of the Company regardless of where the employee is located and
prohibits unlawful discrimination by any employee of the
Company.Masco Corporation is an E-Verify employer. E-Verify is an
Internet based system operated by the Department of Homeland
Security (DHS) in partnership with the Social Security
Administration (SSA) that allows participating employers to
electronically verify the employment eligibility of their newly
hired employees in the United States. Please click on the following
links for more information.E-Verify Participation Poster: English &
SpanishE-verify Right to Work Poster: English, Spanish#LI-DNI#CB,
#MONS-LIBER
Keywords: Liberty Hardware Mfg., Winston-Salem , Senior Product Portfolio Manager - eCommerce, Executive , Winston Salem, North Carolina
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