WinstonSalemRecruiter Since 2001
the smart solution for Winston-Salem jobs

Marketing Manager - Womens Champion Apparel

Company: Hanes Brands
Location: Winston Salem
Posted on: September 13, 2019

Job Description:

OverviewThe Marketing Manager is responsible and accountable for working with key management to develop and execute marketing strategies and tactics to meet sales and profit goals. The Manager works cross-functionally with a large team to ensure plans are executed. The Champion brand has been gaining share and delivering double digit sales growth. This important role is critical to supporting the brand strategy to deliver continued growth and relevance with our target consumer. You will work collaboratively with Design, Development, and Merchandising partners on one of Champion's fastest growing business segments. You will impact the product creation process by providing relevant consumer insights as well as marketplace trends. You will display an expert understanding of our consumer, street style and a passion for the industry ? leading market research efforts to inform the future vision of the line. The right person will have the strategic skills, leadership, and drive to execute to make a fast and sustained impact on this growing brand.ResponsibilitiesProduct Development & Strategic Direction

  • Identifies product gaps, market trends, and concept development.
  • Partners with Design, Merchandising and others in the organization on seasonal product line development and new program launches. Evaluates products to ensure financial and business objectives are reached.
  • Responsible for all necessary inputs to develop financial plans. Owns P&L and partners with manager(s) on all financial and marketing plan development
    • Responsible for planning quarterly, OPC and LRP sales and gross margins across designated product lines.
    • P&L responsibility with analysis of wholesale pricing strategies and cost analysis.
    • Manages operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met. Manages MAP.
    • Manages E&O and style/sku count to maximize inventory and ROI.Consumer Marketing
      • Works closely with HBI Marketing and PR, Creative Services and Agencies as needed
      • Drives/participates in the development of major initiatives, research activities and advertising campaigns.
      • Leads the development and execution of sell-in materials, packaging, in-store, and all consumer and trade related activities.Brand
        • Identifies, recommends, and develops category growth strategies.
        • Coordinates consistent image, logo and all approvals with Legal team.
        • Works with the Brand Champion to develop and execute integrated programs and ensure brand consistencyBusiness Execution
          • Partners with Sales to drive sales at all key accounts.
          • Manages seasonal product updates and new program launches with respect to style set-up and plannability.
          • Coordinate market weeks, sales meetings and employee meetings/presentations as directed.
          • Leads and assists other functional areas with resolving business issues related to execution.Qualifications
            • BS/BA Degree required with 7+ years in marketing, merchandise planning or retail management or MBA with 4+ years of experience.
            • Marketing experience with women's apparel.
            • Strong cross functional leadership skills; ability to manage complex projects effectively.
            • The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development.
            • Strong written and oral presentation skills, solid financial acumen.
            • Superior interpersonal communications skills and planning and organization skills are required.
            • Exhibit highest level of business ethics.
            • The successful candidate must thrive in a fast paced environment with multiple priorities.
            • To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
            • Travel approximately 10% or lessTo qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status. Equal Opportunity Employer/AA: Minorities/Females/Veterans/DisabledOnly applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: Telephone: 877.999.5553Email:

Keywords: Hanes Brands, Winston-Salem , Marketing Manager - Womens Champion Apparel, Executive , Winston Salem, North Carolina

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Facilities Manager
Description: GoHealth is looking for Facilities Manager for our newly built Charlotte office. You will manage all a variety of staff, vendors, facility department budget and overall operations. You will have the opportunity (more...)
Company: GoHealth
Location: Charlotte
Posted on: 09/21/2019

Branch Manager (MLO)
Description: Position Overview br br At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. (more...)
Company: PNC Financial Services Group
Location: Raleigh
Posted on: 09/21/2019

Data Visualization Manager
Description: Position: Data Visualization Manager Location: Charlotte, NC Duration: 6-12 months Required Skills: A data interpreter
Company: Logic Soft Inc
Location: Charlotte
Posted on: 09/21/2019

Engineering Manager (Road/Highway or Bridge)
Description: We are looking for an experienced leader, one with dedication and expertise in the transportation market, to lead teams, develop new opportunities, execute projects and build their career. Work with a (more...)
Company: Parsons Corp.
Location: Raleigh
Posted on: 09/21/2019

Care Management Oversight Support Specialist
Description: Job Briefinterface with delegated provider groups and clinically integrated networks to complete required auditing and reporting related to provider delegationYour career starts now. We re looking for (more...)
Company: AmeriHealth
Location: Raleigh
Posted on: 09/21/2019

Account Manager - Field Sales
Description: OVERVIEW You're not just in it to win it. You want to crush it every time. Because that's what high-performing, driven, Direct-Writing Sales force professionals do. At least at Sentry Insurance. But not (more...)
Company: Sentry
Location: Raleigh
Posted on: 09/21/2019

Executive Director, Site Network Operations
Description: M3 Wake Research, Inc. is one of the largest independent clinical research site services companies in North America. M3 Wake Research has more than 18 owned and managed research sites across 8 states (more...)
Company: Wake Research
Location: Raleigh
Posted on: 09/21/2019

Region Manager - Central
Description: SUMMARY: br br Establish and expand relationships with targeted Contract customers in the assigned market s , including builders, builder distributors, general contractors, architects and multi-family/apartment (more...)
Company: Electrolux Home Products, Inc.
Location: Charlotte
Posted on: 09/21/2019

Medical Director
Description: Job BriefThe UM Medical Director will provide organizational leadership in the operational areas of care management, utilization review, quality improvement and related policy and practice initiativesYour (more...)
Company: AmeriHealth
Location: Raleigh
Posted on: 09/21/2019

Account Manager
Description: NO MATTER WHERE YOU ARE HEADED, RNR TIRES IS THE PLACE TO START ... IT WILL BE THE BEST DECISION YOU EVER MAKE br br RESPONSIBLITIESIn an Account Manager, we are looking for candidates who are dedicated, (more...)
Company: RNR Tire Express of the Carolinas, Georgia, and Ea
Location: Raleigh
Posted on: 09/21/2019

Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Winston-Salem RSS job feeds