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Manager Email Production & Paid Search

Company: Hanes Brands
Location: Winston Salem
Posted on: November 8, 2019

Job Description:

Job Function/Purpose:??The Manager of Email Production and Paid Search will lead the execution of our programs working closely with the B2C team and agency teams.? These include Paid Search, Natural Search and Email production.? Partnering with external agency partners and internal B2C Managers to develop and execute effective and efficient communication and investment strategies for B2C media for Paid and Natural Search.?? This role provides website strategic direction to all internal website teams to ensure the delivery of our Email and Search programs established in their annual operating plan. This role identifies and champions opportunities for engagement in paid search and marketing integration on our email production team.? This role will be called upon to continually demonstrate the success of the dollars spent on media engagement for paid search. ??The role will be responsible for delivering traffic to the websites through paid and natural search.? The position reports to the Director or Customer Acquisition and retention.Primary Responsibilities/Accountabilities:

  • Driving sales on our owned consumer websites through driving qualified traffic utilizing marketing spend on Paid Search and Email Production.? Websites include Hanes.com, Champion.com, Justmysize.com, Onehanesplace.com and Maidenform.com
  • Accountable for developing and recommending?media engagement plans that are strategically sound and reach target customers with?the greatest effectiveness and highest value for the lowest possible cost.? This role will be responsible for the search Channel and the traffic and sales from that channel.
  • For email production this role will be accountable to ensuring that all emails are produced and sent out daily.? This is not establishing the content or the strategy for the emails as the focus for this team is the production of the emails.
  • Development and refinement of Website Media Engagement framework that can be used to determine where to spend for each brand and what the planned return would be for media engagement spending across our owned websites for Paid Search.? This role will strategically plan the spend for the paid search channel to optimize sales and return on ad spend.
  • Working with the B2C Leadership responsible for determining the best overall mix of media spend that aligns with company Operating Plan Sales and Profit.
  • Alignment of media spend with an overall marketing calendar that is tied to consumer engagement and operating plan objectives in digital media of Paid Search and Natural Search.?
  • Direct internal team to make sure email audience selection and email proofing is completed so that the emails link to the right pages on the website.?
  • Responsible for ensuring compliance?with HbI financial policy for internal approvals of media expenditures.
  • Stay abreast of media and?advertising industry innovations and apply this knowledge to brand usage of?media.
  • Responsible for testing new media types and assessing their value in our overall media landscape within the paid search channel.
  • Understand and communicate strategic?implications of competitive activities.
  • Close collaboration?with peers responsible for brand management/advertising, website management, Social Media Management, legal and finance.
  • Collaboration with Digital Analytics team and Consumer Insights teams to understand trends that are hindsight, insight and foresight driven.?? Experience/Skills/Education Requirements:?
    • BA/BS degree required.?
    • 4+ years of Digital Marketing Experience and or business analytics and process improvement
    • Performance record for identifying effective media integration and synergistic opportunities.
    • Experience with digital media strategy and investment across paid, owned and earned digital platforms.
    • Experience analyzing the results of media strategies and investments.
    • The successful candidate will have strong leadership and communications skills, a highly collaborative style that fosters strong relationships, and impeccable business ethics.To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status?EOE/AA: Minorities/Females/Veterans/DisabledOnly applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: ? ?Telephone: 877.999.5553Email: HBI_TA@hanes.com

Keywords: Hanes Brands, Winston-Salem , Manager Email Production & Paid Search, Executive , Winston Salem, North Carolina

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