the smart solution for Winston-Salem jobs

Lead Manager of Mobile Marketing

Company: RJ Reynolds Tobacco
Location: Winston Salem
Posted on: November 10, 2018

Job Description:

Reynolds American Incorporated is positively transforming the tobacco industry. Were a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At RAI, we focus on the growth of our people. We take pride in each others growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

At the RAI companies youll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Were seeking a dynamic and passionate individual to join our Consumer Marketing team as Mobile Project Manager, Consumer Marketing. The role will be responsible for ensuring that mobile is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Tobacco Consumers and driving a mobile-first approach. As part of the Consumer Marketing Services team, the Mobile Project Manager will play an integral part in ensuring that strong relationships are maintained with the brands and Adult Tobacco Consumers.

In this critical role, youll collaborate with Brand Marketing to develop the 1:1 mobile business strategy, then continuously improve and monitor the mobile web and mobile app experiences. Taking into consideration user and performance data and key business drivers, the Project Manager will introduce new and enhanced features and functionality, provide mobile subject matter expertise, project management, business requirements, and prioritization necessary to deliver best-in-class user experiences that meet the companys goals and business objectives. Building and fostering relationships with many stakeholders (IT, Operations, Finance, and external agencies) is critical to success in this position.

As a mobile subject matter expert, youll help create and share learning and best practices, socialize new success models and drive digital behavior adoption and engagement. This is a great position for someone with technical acumen who wants to transition into a business role or for someone in business operations who wants to focus more deeply on mobility.


  • Lead business-side of mobile web and mobile app development with a focus on business execution to drive high levels of engagement and help build the roadmap for the mobile development team.
  • Collaborate with IT and other key stakeholders to develop and execute best-in-class mobile strategies and programs for each brand in the portfolio.
  • Manage schedule and timeline for the Marketing Services team to utilize when developing and working through mobile plans.
  • Help facilitate the execution of mobile roadmaps, ensuring alignment with the overall customer onboarding, growth, and loyalty model in coordination with the rest of the CRM and marketing services teams.
  • Work with reporting team to establish baseline reports and tagging elements for the brand to utilize. Also collaborates on benchmarks for overall mobile KPIs & Key Diagnostics.
  • Foster relationships with Trade and Consumer Engagement team in an effort to collaborate on best-in-class on-premise experiences using mobile devices and technology.
  • Understand new and emerging technologies on the on the MarTech landscape and how brands can utilize these technologies to help grow their business through new or existing mobility enhancements.
  • Act as the main representative for the Marketing Services team when working with the brand and trade teams to integrate current and future programs into mobiles solutions.
  • Ensure compliance with RJRT Legal and Regulatory guidelines. JOB SPECIFICATIONS

    • Minimum BS in business related field, or relevant experience REQUIRED SKILLS/EXPERIENCE:
      • 5 plus years related work experience in Project Management or mobile marketing (B2C)
      • Excellent understanding of mobile marketing best practices, including mobile web and mobile app
      • Experience managing mobile projects or programs
      • Outstanding project management skills with proven experience managing end-to-end projects including managing budget, timelines/milestones, multiple partners and deliverables
      • Demonstrated ability to manage simultaneous projects in a fast-paced environment
      • Solid analytical skills with the ability to derive and act on insights that can be applied to the business
      • Must be able to work independently and collaboratively (team oriented) with an enthusiastic attitude
      • Strong interpersonal, communication and influencing skills
      • Fundamental understanding of IT and Marketing principles
      • Problem analysis and problem resolution at both a strategic and a functional level PREFERRED SKILLS/EXPERIENCE:
        • Proficient in activating 1:1 mobile campaigns with consumer-facing, brand sites and/or apps with emphasis on mobile user experience, strategy and digital marketing.
        • Solid understanding of marketing communication channels and database marketing
        • The right mix of experience in Marketing, Technology, and/or Mobile is highly desirable.
        • Experience creating apps using mobile platform (Kony strong plus). Compensation/Targeted Bonus
          • Competitive Annual Salary
          • Targeted Annual Bonus
          • Relocation assistance available for those who qualify. Benefit Summary
            Our company offers very competitive compensation and benefit plans, including:
            • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
            • Comprehensive health- and welfare-benefits package
            • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
            • Company-paid sick and personal days, funeral leave and jury duty leave
            • Confidential personal financial counseling service
            • On-site health clinics and fitness centers
            • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
            • Health-care advocacy service
            • Volunteer service opportunities
            • Federal credit union membership through Allegacy Federal Credit Union
            • Extensive training opportunities ABOUT OUR ORGANIZATION:

              Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB;R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

              Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

              All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

              Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

              We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

              Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.
              Telephone: 262-###-####

              Keywords: RJ Reynolds Tobacco, Winston-Salem , Lead Manager of Mobile Marketing, IT / Software / Systems , Winston Salem, North Carolina

              Click here to apply!

              Didn't find what you're looking for? Search again!

              I'm looking for
              in category

Other IT / Software / Systems Jobs

Java Developer - CTH
Description: Immediate need for a Java Developer with experience in the Enterprise Industry. This is a 6 Months Contract to hire opportunity located in Charlotte, NC Please review the job description below: Job ID: (more...)
Company: Pyramid Consulting, Inc.
Location: Charlotte
Posted on: 11/13/2018

Angular Developer with .Net
Description: Synechron is one of the fastest-growing digital, business consulting technology firms in the world. Specialized in financial services, the business' focus on embracing the most cutting-edge innovations (more...)
Company: Synechron Inc.
Location: Charlotte
Posted on: 11/13/2018

Weblogic Administrator
Description: Excellent Communication Skills Experience in 24X7
Company: Trendzset Soft Solutions
Location: Charlotte
Posted on: 11/13/2018

Oracle PL/SQL Developer
Description: One of our Fortune 500 Client is looking for Oracle PL/SQL Developerto work out of Charlotte, NC. Required Skills:
Company: Collabera
Location: Charlotte
Posted on: 11/13/2018

Urgent Requirement :::: Product Owner at RTP, NC
Description: Role: Product Owner Onsite Location: RTP, NC Technical Skills: Agile/Scrum ways of working 3 years of recent experience Ability to work with agile team in leading product backlog/requirements Ability (more...)
Company: Nityo Infotech
Location: Raleigh
Posted on: 11/13/2018

Sr Ab Initio Developer
Description: Bachelor's degree in Computer Science or equivalent. with minimum of 9 years of experience. Develop key modules independently
Company: Lorven Technologies Inc
Location: Charlotte
Posted on: 11/13/2018

Ab Initio Developer - Contract - Charlotte, NC & North Brunswick, NJ (
Description: THIS POSITION IS ONLY FOR H1Bs, GCs AND US CITIZENS POSITION ARE OPEN FOR BOTH LOCATIONS - Charlotte, NC North Brunswick, NJ Position Summary - Ab Initio Developer. Duties to include: The Ab Initio (more...)
Company: ASB Resources
Location: Charlotte
Posted on: 11/13/2018

Application Security Tester
Description: Application Security Tester Job Description: Company: Apolis Position Title: Application Security Tester Location: Charlotte, NC Duration: 6 Months Tax term: W2 Primary Competencies: ul li
Company: RJT Compuquest dba Apolis
Location: Charlotte
Posted on: 11/13/2018

Technical Lead
Description: Technical Lead needs 5 years Captiva Customization/Development experience at a large organization Technical
Company: Global Channel Management, Inc.
Location: Charlotte
Posted on: 11/13/2018

UI developer
Description: Position Details:Position: UI developerLocation: Charlotte, NCDuration: 12 Months Experience and requirements:Primary Responsibilities: This person will partner with C-Level executives, architects, managed (more...)
Company: Collabera
Location: Charlotte
Posted on: 11/13/2018

Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Winston-Salem RSS job feeds