WinstonSalemRecruiter Since 2001
the smart solution for Winston-Salem jobs

Director Consumer Marketing - Analytics

Company: The British American Tobacco Group
Location: Winston Salem
Posted on: September 13, 2020

Job Description:

Job Number:  27664

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

JOB SUMMARY

We’re seeking a Director of Analytics to play a critical role leading our “digital first” nicotine transformation efforts by placing the consumer at the center of every interaction across our portfolio of brands, and most importantly, our vapor and modern oral categories. As Director, you’ll own the holistic marketing analytics strategy – including digital analytics - for our consumer database and ecommerce channel.

The ideal candidate will be a creative team leader, critical thinker, a self-starter, an excellent communicator, customer-obsessed, and have a proven track record of shaping digital strategy with data. You will own the analytics strategy, roadmap, and reporting BI tools with the goal to make data-informed business decisions and improve overall business strategy. You will bring best-in-class digital marketing expertise, deep acumen in using predictive modeling, and 1st, 2nd and 3rd party data to drive decisions coupled with a keen sense of commercial urgency. This is an opportunity to evolve and own the day-day direct to consumer engagement and insights in a dynamic, fast-paced, high-impact environment.

Oversee marketing analytics and insights function that drives and evaluates digital and traditional marketing effectiveness

Champion and actively develop a data-centric approach, acting as coach, mentor, champion and in-house expert within the marketing department.

Drive for continual optimization of marketing channel efficacy through CPA, ROI, & ROAS

Manage utilization and vitality of adult tobacco consumer database asset and evolve existing database architecture for future state capabilities

Ensure key insights are converted into actionable recommendations for cross-functional business partners

Support a robust database infrastructure and analytics capability to facilitate modeling and testing with actionable ATC insights and predictive ROI outcomes.

Manage and develop world-class expertise within function, actively developing and overseeing skills-building, training, digital acumen and utilization of Adobe Marketing Cloud capability.

Drive departmental talent development and succession planning, ensuring that group is organized, staffed and trained with marketing professionals who are continually developing their skills and competencies.

Promote strong teamwork and collaboration with personnel from many functional areas.

Collaborate globally with BAT colleagues to champion and share knowledge and best practices.

Bachelor’s degree is required. An MBA is preferred.

A minimum of 7 years of digital marketing analytics, preferably in a Consumer Packaged Goods and/or e-commerce environment

E-commerce experience a strong plus

Expert knowledge and skill translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics

Deep understanding of the digital ecosphere, including setting vision and strategy for analytics

Expertise in utilizing digital analytics to optimize the online experience

Advanced proficiency with Adobe Analytics, Google Analytics, Tableau, SQL

Strong understanding of marketing principles and financial performance

Inspiring leadership that effectively motivates cross-functional teams to achieve superior performance

Demonstrated track record of developing talent and cohesive, high performing teams

Analytical and data-driven but also able to think and act creatively

Outstanding communication and interpersonal skills

Ability to work in a dynamic, fast-paced, high-impact environment

Compensation/Targeted Bonus

Competitive Annual Salary

Targeted Annual Bonus

Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Comprehensive health- and welfare-benefits package

Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

Company-paid sick and personal days, funeral leave and jury duty leave

Confidential personal financial counseling service

On-site health clinics and fitness centers

A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care advocacy service

Volunteer service opportunities

Federal credit union membership through Allegacy Federal Credit Union

Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

Keywords: The British American Tobacco Group, Winston-Salem , Director Consumer Marketing - Analytics, Other , Winston Salem, North Carolina

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Urgent Requirement For Food Courier In Doordash In Danville
Description: Food Courier DoordashYour time. Your Goals.What is DoorDashAvailable in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings accounts, (more...)
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Amazon Workforce Staffing: Full-Time Amazon Warehouse Worker With $250 Sign-On Bonus + Benefits
Description: Part-time Warehouse Team Member 250 sign-on bonusHourly pay rate: Earn 15.90/hr- 18.90 , plus benefits and a 250 bonus The base pay for this role is 15.90/hr. We are offering temporary shift premiums (more...)
Company: Amazon Workforce Staffing
Location: Danville
Posted on: 09/24/2020

Doordash: Delivery Driver Courier
Description: Delivery Driver Courier DoordashNo passengers. No bosses. Just you, your tunes, and the road. Sign up now and start making money Choose your wheels and deliver food and other
Company: Doordash
Location: Danville
Posted on: 09/24/2020


Doordash Is Now Re-Hiring For Delivery Driver Courier
Description: Delivery Driver Courier DoordashNo passengers. No bosses. Just you, your tunes, and the road. Sign up now and start making money Choose your wheels and deliver food and other
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Doordash: Food Courier In Danville
Description: Food Courier DoordashYour time. Your Goals.What is DoorDashAvailable in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings accounts, (more...)
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Doordash: Food Courier
Description: Your time. Your Goals.What is DoorDashAvailable in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings accounts, wider nets, stronger (more...)
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Doordash: Delivery Driver - No Experience Needed
Description: No passengers. No bosses. Just you, your tunes, and the road. Sign up now and start making
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Walmart Stores: Seasonal Warehouse Associate - Ind1 - Make Up To $21. 75 Per Hour, In Plainfield
Description: Position Description Starting Base Pay: 15.75 Walmart is rolling out amazing peak season
Company: Walmart Stores
Location: Danville
Posted on: 09/24/2020

Doordash Is Looking For Delivery Driver No Experience Needed
Description: Delivery Driver No Experience Needed DoordashNo passengers. No bosses. Just you, your tunes, and the road. Sign up now and start making money Choose your wheels and deliver food
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Doordash: Restaurant Delivery In Danville
Description: Restaurant Delivery DoordashYour time. Your Goals.What is DoorDashAvailable in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings (more...)
Company: Doordash
Location: Danville
Posted on: 09/24/2020

Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Winston-Salem RSS job feeds