Business Development Director

Company: HealthSouth
Location: Winston Salem
Posted on: September 13, 2020

Job Description:

Job Description - Business Development Director (2021551)

Job Description

Business Development Director ( 2021551 )

Description

NovantHealth Rehabilitation Hospital is currently looking for a Director of Business Development tojoin our hospital leadership team.

The BusinessDevelopment Director is responsible for hospital inpatient and outpatientcensus through the design and implementation of referral programs and customerservice strategies. Oversees inpatient admission process. Manages, trains anddevelops hospital-wide Business Development Team. Serves in a Senior Leadershiprole.

Toattract and retain the best professionals, we offer a comprehensive andcompetitive Benefits package that includes medical, dental, vision, 401(k),college savings plan, employee assistance program, pre-paid legal plan and muchmore.

NovantHealth Rehabilitation Hospital is a 68-bed inpatient rehabilitation hospital thatoffers comprehensive inpatient rehabilitation services designed to returnpatients to leading active and independent lives.

Ourhospital is owned and operated by Encompass Health in affiliation with NovantHealth.Novant Health RehabilitationHospital provides a wide range of physical rehabilitation services, a vastnetwork of highly skilled, independent private practice physicians andEncompass Health therapists and nurses, and the most innovative equipment andrehabilitation technology, ensuring that all patients have access to thehighest quality care.

HospitalLocation:

2475 Hillcrest Center Circle

Winston Salem, NC27103

Licenseor Certification:

Driver’s licenseand acceptable driving record according to company policy.

TotalEducation, Vocational Training and Experience:

Minimum 2 yearsexperience as a marketing representative, or nurse liaison in a healthcareenvironment.

Bachelor’sdegree in related area preferred.

Successful trackrecord in leading, managing or direct sales and marketing, preferably inHealthcare environment.

Physicianrelations, Case manager, Managed care, Knowledge of local healthcare marketpreferred.

EssentialJob Functions:

Reviews, evaluates, and monitors critical numbers, taking actions to reverse negative admission and discharge volume trends, and implements plans to ensure marketing effectiveness.

Effectively and appropriately communicates financial data and operational indicators to marketing and other relevant staff.

Monitors and measures volume, case mix growth, CMS %, payer mix %, and functional outcomes of patients to ensure quality product lines.

Utilizes monthly data to measure progress towards goals.

Understands the volume impact on EBITDA to meet the financial of the business.

Understands the operational and financial metrics and communicates opportunity and threats in the marketplace to senior management.

Manages all marketing operations, including hiring and recruiting staff.

Understands and utilizes clinical knowledge and resources to determine appropriateness of admission.

Understands and manages admission process including insurance verification, pre-certification requirements, bed control, hospital discharges, and barriers.

Understands and manages the reimbursement system as it relates to volume impact, appropriate utilization of resources, and LOS management to promote quality outcomes.

Identifies new and repackaging existing product lines, including collateral materials, in collaboration with CEO and senior leadership.

Assigns territories to marketing team and reassesses and realigns as indicated by key performance indicators.

Communicates effectively with referral sources to market and educate product lines to achieve volume goals including differentiation of services from competition.

Plans and coordinates marketing, media coverage, and public relations functions to increase volume.

Develops marketing collateral and advertises in conjunction with corporate support that meets the needs of the market.

Educates marketing staff on tools, budget, sales skills, and territory management to achieve volume goals.

Drives grass roots efforts as deemed necessary to industry conditions.

Utilizes CRM for creating, tracking, and monitoring liaison territory management, referrals and activities.

Reports questionable situations, concerns, complaints or harassment immediately.

Completes mandatory training and courses required by completion date.

Builds 30 days of activities in advance.

Completes pre-call planning on minimum of 95% of activities (as described in the RDS Sales Cycle)

Results and post call follow-up entered on minimum of 95% of all activities.

Keywords: HealthSouth, Winston-Salem , Business Development Director, Other , Winston Salem, North Carolina