Job Description - Business Development Director (2021551)
Business Development Director ( 2021551 )
NovantHealth Rehabilitation Hospital is currently looking for a
Director of Business Development tojoin our hospital leadership
The BusinessDevelopment Director is responsible for hospital
inpatient and outpatientcensus through the design and
implementation of referral programs and customerservice strategies.
Oversees inpatient admission process. Manages, trains anddevelops
hospital-wide Business Development Team. Serves in a Senior
Toattract and retain the best professionals, we offer a
comprehensive andcompetitive Benefits package that includes
medical, dental, vision, 401(k),college savings plan, employee
assistance program, pre-paid legal plan and muchmore.
NovantHealth Rehabilitation Hospital is a 68-bed inpatient
rehabilitation hospital thatoffers comprehensive inpatient
rehabilitation services designed to returnpatients to leading
active and independent lives.
Ourhospital is owned and operated by Encompass Health in
affiliation with NovantHealth.Novant Health RehabilitationHospital
provides a wide range of physical rehabilitation services, a
vastnetwork of highly skilled, independent private practice
physicians andEncompass Health therapists and nurses, and the most
innovative equipment andrehabilitation technology, ensuring that
all patients have access to thehighest quality care.
2475 Hillcrest Center Circle
Winston Salem, NC27103
Driver’s licenseand acceptable driving record according to
TotalEducation, Vocational Training and Experience:
Minimum 2 yearsexperience as a marketing representative, or
nurse liaison in a healthcareenvironment.
Bachelor’sdegree in related area preferred.
Successful trackrecord in leading, managing or direct sales and
marketing, preferably inHealthcare environment.
Physicianrelations, Case manager, Managed care, Knowledge of
local healthcare marketpreferred.
Reviews, evaluates, and monitors critical numbers, taking
actions to reverse negative admission and discharge volume trends,
and implements plans to ensure marketing effectiveness.
Effectively and appropriately communicates financial data and
operational indicators to marketing and other relevant staff.
Monitors and measures volume, case mix growth, CMS %, payer mix
%, and functional outcomes of patients to ensure quality product
Utilizes monthly data to measure progress towards goals.
Understands the volume impact on EBITDA to meet the financial of
Understands the operational and financial metrics and
communicates opportunity and threats in the marketplace to senior
Manages all marketing operations, including hiring and
Understands and utilizes clinical knowledge and resources to
determine appropriateness of admission.
Understands and manages admission process including insurance
verification, pre-certification requirements, bed control, hospital
discharges, and barriers.
Understands and manages the reimbursement system as it relates
to volume impact, appropriate utilization of resources, and LOS
management to promote quality outcomes.
Identifies new and repackaging existing product lines, including
collateral materials, in collaboration with CEO and senior
Assigns territories to marketing team and reassesses and
realigns as indicated by key performance indicators.
Communicates effectively with referral sources to market and
educate product lines to achieve volume goals including
differentiation of services from competition.
Plans and coordinates marketing, media coverage, and public
relations functions to increase volume.
Develops marketing collateral and advertises in conjunction with
corporate support that meets the needs of the market.
Educates marketing staff on tools, budget, sales skills, and
territory management to achieve volume goals.
Drives grass roots efforts as deemed necessary to industry
Utilizes CRM for creating, tracking, and monitoring liaison
territory management, referrals and activities.
Reports questionable situations, concerns, complaints or
Completes mandatory training and courses required by completion
Builds 30 days of activities in advance.
Completes pre-call planning on minimum of 95% of activities (as
described in the RDS Sales Cycle)
Results and post call follow-up entered on minimum of 95% of all