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Customer Marketing Director

Company: Watkins Wellness
Location: Winston Salem
Posted on: September 14, 2020

Job Description:

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe's, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity - of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you'll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great. #GreatPlaceToWork #LibertyHardwareTeam Customer Marketing Director

Job Description

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe's, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity - of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you'll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great. #GreatPlaceToWork #LibertyHardwareTeam

Job Scope:

Key customer expert and champion for channel segment(s). Accountable for the development and execution of annual customer-specific marketing plans and budget, inclusive of shopper insights research, merchandising roadmaps, promotions, assortment planograms, point-of-sale signage and display component SKU rationalization. Conduct in-depth data analytics to find insights that will drive win-wins for Liberty and its key customers. Identify and analyze new key customer specific opportunities for profitable growth, lead scoping and oversee strategy and business case development. Provide category prioritization, guidance and direction to Customer Marketing teams. Mentor and coach staff.

Key Responsibilities:

Strategy Planning and Development

* Key customer & channel expert - understand customer and Liberty Hardware objectives and strategies to drive win-win situations

* Oversee data analytics, gap analyses and competitive and consumer/customer insights research and leverage into profitable growth strategies and plans.

* Develop process improvement and best practice opportunities and share cross functionally throughout the organization and within Masco, where applicable.

* Develop and execute process improvement initiatives for the Customer Marketing Team that relentlessly pursue continuous improvement and waste elimination.

* Develops and manages marketing operating budgets.

* Key customer P&L expert - understands profit drivers and detractors, Liberty Hardware objectives and drives delivery of financial results for the category.

Customer Engagement

* Establish overall customer/channel strategy requirements, specifications and standards

* Oversee development of merchandising (for new and existing products), Planograms, POS and in-store signage/collateral strategies that drive sales and improve end user shopping experience

* Oversee the management, planning and execution of product line or business reviews as requested by the customer, including the development of materials for and delivery of customer presentations

* Anticipate and address potential category/channel conflicts

* Accountable for the development and execution of customer-specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing

* Build relationships with the customer's marketing organization and develop actionable insights into their vision, go-to-market strategy, key initiatives and their full menu of marketing activities

* Engage with direct reports' customer activities as needed or time permits

Cross-Functional Collaboration

* Align cross functionally on strategic priorities

* Share best practices with colleagues across Marketing to achieve consistent processes and ensure use of best practices

* Support all aspects of lifecycle management, including minimum semi-annual review of display components

People Management

* Provides leadership to and manages the development of the customer marketing teams, including effective recruitment, hiring, performance management, coaching, inspiring, career development, and succession planning

* Builds and motivates high-performance teams by providing team leadership and aligning staffing needs with the business needs/strategy; Inspire, motivate and create a climate in which people strive to succeed; Set clear expectations and objectives for direct reports and their teams

* Work with employees to develop annual goals, objectives and individual development plans and conduct performance and career conversations

* Solicit feedback from internal customers and provide feedback to direct reports

* Manage staff day to day activities (time card approvals, expense approvals, etc.)

* Demonstrate a Continuous Improvement mindset - through participation in events and activities that lead to financial gain, time savings and/or waste reduction for the business

Education/Experience:

* Bachelor's degree, Business or Marketing, MBA preferred

* 10-15 years' product or channel marketing experience

* Consumer package goods, home improvement or building products experience

* Experience managing multiple channels or product lines with P&L responsibility

Company

Liberty Hardware Mfg. Corp.

Shift

Full or Part Time

Full time

Masco Corporation (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company

regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish * Bachelor's degree, Business or Marketing, MBA preferred

* 10-15 years' product or channel marketing experience

* Consumer package goods, home improvement or building products experience

* Experience managing multiple channels or product lines with P&L responsibility, E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish

Keywords: Watkins Wellness, Winston-Salem , Customer Marketing Director, Other , Winston Salem, North Carolina

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