Lead Manager Consumer Marketing

Company: Reynolds American
Location: Winston Salem
Posted on: October 18, 2020

Job Description:

British American Tobacco

Job Number: 29530

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with R.J. Reynolds Vapor Company (2300) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

JOB SUMMARY:

Join Reynolds American, Inc. as a Consumer Marketing Manager – Product Packaging and help us shape a new world of enjoyment for adult tobacco consumers. You will help drive the execution of the overall NGP strategy while incorporating innovation and consumer-driven insights. With the responsibility of a Consumer Marketing Manager overseeing product packaging, you’ll collaborate with stakeholders across multiple areas of our business. Your work can help get us closer to a better tomorrow for our customers and your career.

Responsibilities

Collaborate with brand, cross-functional partners, and Agencies to determine role of packaging (sleeves, inserts, limited edition, on-shelf navigation, etc.) for development of tactical plans

Lead cross-functional collaboration to understand legal and regulatory pathways to modify and introduce packaging on existing device and consumable platforms to achieve brand objectives

Lead collaboration with Operations on feasibility and constraints of various packaging pathways as well as budget and cost of goods details

Lead collaboration with MI&I to brief research as needed to inform packaging strategies and development of packaging graphics; lead creative agency in development of research stimuli

Lead collaboration with cross-functional teams on pricing mechanics (inserts, VAP, sleeves, etc.) to deliver brand objectives

Drive execution of all packaging initiatives (end to end)

Lead and manage packaging cycle calendar for cascade to cross-functional business partners for visibility and alignment

Lead collaboration with MI&I and Data Analytics for KPI tracking and reporting

Support Op Plan preparation and planning for upcoming year

Requirements

Minimum bachelor’s degree in business-related field

3+ years marketing experience required in a fast paced, consumer goods industry

Experience developing and delivering presentations to audiences of various levels within an organization

Experience managing agency relationships

Experience working with and leading cross-functional teams

Compensation/Targeted Bonus

Competitive Annual Salary

Targeted Annual Bonus

Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Comprehensive health- and welfare-benefits package

Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

Company-paid sick and personal days, funeral leave and jury duty leave

Confidential personal financial counseling service

On-site health clinics and fitness centers

A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care advocacy service

Volunteer service opportunities

Federal credit union membership through Allegacy Federal Credit Union

Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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Nearest Major Market: Salem

Nearest Secondary Market: Winston

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Keywords: Reynolds American, Winston-Salem , Lead Manager Consumer Marketing, Other , Winston Salem, North Carolina