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Business Analyst III- Salesforce Marketing Cloud

Company: Old Dominion Freight Line Inc
Location: Thomasville
Posted on: June 12, 2021

Job Description:

Job Description (External Posting)

Old Dominion Freight Line is recruiting for a Business Analyst III - Salesforce Marketing Cloud. This role will lead the effort in analyzing existing systems and business processes, identifying process and system improvement strategies, and providing project management services. Translate business requirements into a solution design through the use of recognized Business Analysis techniques and deliverables.


  • Meet with stakeholders to analyze their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Pardot and other Marketing Tools
  • Lead the development of a strategic vision for project (product development, enhancements, etc) and embrace the criticality of gaining its adoption
  • Make recommendations based on this analysis and project scoping (as the sole or primary representative), determine required resources, set a realistic schedule, and build proper communication and governance plans
  • Maintain effective internal stakeholder relations and rapport - delivering timely and relevant information with the utmost concern for stakeholder and project impact
  • Apply specific functional knowledge of marketing applications to help guide the design and implementation of the solution
  • Work with business and technology client representatives to gather functional and technical requirements
  • Serve as the bridge between PM, QA, development and internal customers
  • Analyze requirements and provide leading practices in the design of the solution
  • Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
  • Keep informed of the latest technology trends and innovations especially in the areas of marketing automation, marketing



  • Bachelor's degree in Computer Science or related field or equivalent education and experience


  • A minimum of 3-5 years experience with Salesforce Marketing Cloud/Pardot (formerly ExactTarget) or other Marketing Automation Tools
  • A minimum of 3-5 years customer relationship management experience (service, marketing and/or sales).
  • Additionally, the candidate should have the ability to uncover business requirements, develop a technical strategy and be able to create and effectively demonstrate solutions that address customer requirements.
  • Join the OD Family Today!

As a Full Time member of our Family, you are eligible to receive:

  • Health, Dental & Vision Benefits
  • Short Term & Long Term Disability
  • Flex Spending Accounts
  • 401(k) Retirement Plan
  • Wellness Program
  • Employee Credit Union, Vacation & Holiday
  • "Birthday Holiday" and who doesn't love some extra attention on their Birthday?

Old Dominion Freight Line, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, and/or gender expression, sexual orientation, age, disability, pregnancy, genetic information, military status, Vietnam Era and/or veteran status, or any other characteristic protected by applicable law(s).

Keywords: Old Dominion Freight Line Inc, Winston-Salem , Business Analyst III- Salesforce Marketing Cloud, Other , Thomasville, North Carolina

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