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Senior Strategist - FREELANCE

Company: Mckinney
Location: Advance
Posted on: January 16, 2022

Job Description:


A wise CSO once pointed out that on paper most strategy jobs look pretty much the same. The difference is how practiced we are at the tasks in front of us, and how well we 'manage' projects and people. As a Senior Strategist, you are at an inflection point in your growththe transition from supporting to leading. For that reason, this may be one of the more tricky levels to navigate, yet it is critical to your development. This is the point when you must establish your own point of view, build more senior-facing relationships, and carve out a leadership role for yourself...because trust and responsibility won't be given to you based on title alone, you must earn it.


This is what the job entails, versus what the job requires, which is listed below under Competencies.


  • Lead strategy on -2 pieces of business with minimal supervision, owning the strategy from beginning to end, including managing briefing, research, strategic insight, and persuasive communications with clients and internal teams.
  • Identify what's missing and what's needed in terms of data and insights, then lay out a plan to get what we need, drawing on your experience with various research methodologies and information sources
  • Be seen as the go-to for information on the consumer, the culture in which they live, the company, and the category in which it lives
  • Champion the work, from conception to sell-through to measurement and optimization
  • Provide creative feedback that respects the creatives' process/judgement, while making the work more strategically sound

    • Earn the respect/trust of your creative/account counterparts to lead the business, together
    • Earn the respect and trust of clients at all levels as someone who is passionate about their business, their brand, their audience, and invested in their success
    • Guide clients, alongside account partners, to clearly align on the challenge at hand
    • Solve problems and 'manage up' to the Directors of Strategy and CSO on any important issues before they become larger problems
    • Work with data strategy (and media analytics when appropriate) to develop and shepherd a measurement plan for any given campaign or initiative
    • You will not always be the one with the right answer. Listen well and respect the views of your partners; learn to synthesize what everyone's saying into a clear and cohesive path forward

      • Manage younger strategists and/or interns through the fundamentals of research, trend analysis and development of simple human insights
      • Be an example for junior strategists of how Strategy can help McKinney create better, more influential work

        Regarding leadership, don't rush to prove yourself, take your time to build these skills and relationships wellyou've done it right when your team looks first to you, not your manager, for strategic input and perspective. For that reason, you can't be an effective leader without being a great partner.


        Now that you know what the role entails, here's what you need to be able to do to thrive in it.
        • Research Planning. Has familiarity with various research sources and methodologies to help design an approach to answer defined research objectives
        • Brief Writing and Storytelling. Can point to examples of persuasive narrative and presentation skillsmaking a logical yet inspiring case for our strategic POV
        • Creative Perspective. Has a creative point of view and the ability to evaluate work, make lateral connections between ideas, and provide pointed direction to make the creative better. Also able to lead and contribute meaningfully to brainstorming sessions.
        • Interpersonal Savvy. Demonstrates high EQ and the ability to relate to all kinds of peopleon the team and off, inside the agency and outworking with cross-functional team members to excel at the job
        • Growth Orientation. Shows eagerness to learn from experiencesboth wins and lossesand can speak to examples of how s/he has taken learnings from one experience into the next
        • Perseverance. Shows winning enthusiasm and drive.


          5-7 years of strategy work at a creative agency; some experience with at least one other strategy disciplinedata, comms, digital and/or social strategyis a must.

          Education & Training

          Bachelor's degree required; MBA or other advanced degree a plusby Jobble

Keywords: Mckinney, Winston-Salem , Senior Strategist - FREELANCE, Other , Advance, North Carolina

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