Market Development Lead
Company: Campbell Soup Company
Location: Kernersville
Posted on: April 17, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!The Market Development Lead (MDL) is
responsible for the growth and development of the market through
collaboration and engagement with Independent Distributor Partners
(IDPs) and retail outlets. The MDL is responsible for establishing
and maintaining collaborative relationships with IDPs, select
retail store management and key retailer decision makers.IDP
EngagementAnalyze and share market conditions with IDPs, including
identifying opportunities for growth and conducting optional
business meetings to support the growth of the respective
businesses.Recommend optional resources and technology to help
support the IDP's independent operations.Synthesize and interpret
data to distill retailer specific requirements, base business
performance, and incremental opportunities to educate IDPs on the
growth potential of income and equity associated with their
routes.Inspire IDPs through engagement and build strong
relationships with IDPs.Act as a key liaison between cross
functional partners and IDPs to ensure service levels are met
through product availability and retailer strategies. Collaborate
with IDPs regarding dispute resolution to minimize conflict with
retailers.Act as a key liaison between cross functional partners
such as Customer Teams, Warehouse Operations, and IDPs to close
gaps and ensure that service levels are met through product
availability and customer strategies.Help identify potential new
IDPs for open routes and route splits.Conduct purposeful route
consults as IDPs request.Conduct physical inventories
periodically.Facilitate speed to shelf on new item innovation to
meet retailer expectations.Respond to retailer concerns regarding
SKU and planogram compliance.Communicate retailer standards, sales
opportunities and expectations on programming execution planned by
account.Retail DevelopmentFocus on select retailers, identify
incremental sales opportunitities, and prioritize retailer
concerns.Communicate, organize and plan targets for distribution,
merchandising, and promotional execution to meet the retailer level
business plan by category.Support the additional market call
coverage needed to drive executional clarity on retailer specific
promotional events on a local basis. This could include call
coverage to store and district level retailer decision
makers.Communicate key retailer events and associated inventory
requirements to the local warehouse logistic teams to ensure
seamless service to retailers.Forecast & analyze market conditions
and develop gap plans across local market to unlock growth in
partnership with IDPs.Visit key accounts and stores to identify
strengths and opportunities while building relationships with key
local retailer decision makers.Follow up with all service related
issues generated by retailers within 24 hours to ensure that the
IDP and retailer have finalized a positive resolution.Collaborate
to secure incremental placements, point of sale and displays
throughout the store in alignment with the IDP and local key retail
account decision maker.Communicate store required resets for the
IDP to adjust inventory and placement in store following
reset.Understand, communicate, and apply the variability and
uniqueness for the retailer and shopper as well as growth potential
in different market conditions across multiple classes of trade
(Convenience, Mass, Grocery and Drug, etc.).Build rapport and trust
with key store management personnel (multiple levels) during visits
and through communication.Job Complexity / Scope:Communicate in an
effective, sophisticated, and nuanced manner to a diverse group of
internal and external cross functional partners.Establish, develop,
and maintain business relationships with independent third parties
through engagement (IDPs, retailers, etc.).Analyze and synthesize
data from multiple complex sources in order to assess and
effectively communicate business goals, strategies, and
objectives.Solve complex problems maintaining focus and overcoming
obstacles until goals and commitments are met.Leverage technology
to make informed business decisions.Leverage Sales
Commercialization Center information to identify and achieve sales
financial goals.Understand the interdependencies across different
business functions and build partnerships in order to reach win/win
solutions.Excellent presentation skills (oral and written
communication skills).Demonstrate proficiency in key Microsoft
platforms (including Excel) and general aptitude to use technology
(e.g., Microsoft Suite of products, and sales-related
software).Partner with Business Development Manager, Zone Sales
Manager, Market Sales Lead, retailers, warehouse teams and IDPs to
proactively identify business constraints, opportunities, and
needs.Job Specifications:B.A. required3-5 years of related sales or
Consumer Packaged Goods experienceStrong written and verbal
communicationAbility to influence and persuadeStrong problem
solving skillsStrong technical and analytical skillsAdvanced
Microsoft skills including Excel and PowerPointDemonstrated
leadership skillsWorking ConditionsTravel as needed, both local and
overnightMust be able to relocate as requiredTravel RequiredMust be
able to travel within district, to company meetings, company
training and other regions as business needs demand.Physical
DemandsWhile performing the duties of this job, the employee
frequently is required to stand, walk and sit. The employee is
occasionally required to climb or balance and stoop, kneel, crouch,
or crawl. The employee must frequently lift and/or move up to 35
pounds and occasionally lift and/or move up to 50 pounds. The
employee is required to drive to stores, warehouses and hubs wtihin
the market on a consistent basis.DisclaimerThe preceding job
description has been designed to indicate the general nature and
level of work performed by employees within this classification. It
is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and qualifications
required of employees assigned to this job.Compensation and
Benefits:The target base salary range for this full-time, salaried
position is between$61,800-$97,800Individual base pay depends on
work location and additional factors such as experience,
job-related skills, and relevant education or training. Total pay
may include other forms of compensation. In addition, we offer
competitive health, dental, 401k and wellness benefits beginning on
the first day of employment. Please ask your Talent Acquisition
Partner for more information about our total rewards package.The
Company is committed to providing equal opportunity for employees
and applicants in all aspects of the employment relationship,
without regard to race, color, sex, sexual orientation, gender
identity, national origin, citizenship, marital status, veteran
status, disability, age, religion, or any other classification
protected by law.In that regard, U.S. applicants and employees are
protected from discrimination based on certain categories protected
by Federal law. Click here for additional information.
Keywords: Campbell Soup Company, Winston-Salem , Market Development Lead, Other , Kernersville, North Carolina
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