Television Promotion Producer

Company: WSLS
Location: Roanoke
Posted on: May 23, 2025

Job Description:

The company: WSLS10 NBC affiliate and a Graham Media Group station with strong community ties providing news and information on all media platforms. We operate out of a new, state-of-the-art media complex that excites the senses. The role : Promote WSLS10 by researching, writing, editing and posting digital promotions content and social media promotion on all our digital, streaming, social and tv platforms. You will work with the News Department, including attending news meetings to prepare for your posts. Following current events and breaking news is essential. You will be posting on several platforms, including YouTube Reels and Shorts, Tik Tok, Facebook, Instagram, and other digital platforms. You will work with Sales in support of their initiatives. You may also shoot and produce for on-air when needed and may produce long-form programs. You will embrace the digital tracking platforms and track the performance of your work and the station. You should be a self-starter with the ability to work independently and with your team. ESSENTIAL JOB FUNCTIONS : Attend daily news meetings and participate in choosing stories to tease. Produce social and digital posts daily by working directly with News and Creative Services to create effective teases. Produce, shoot, and edit image marketing spots for all digital platforms throughout the year. Proficient, creative writing skills are a must. Proficient with a robust suite of graphics, creating/editing, publishing, analytics, app platforms and Adobe Creative Suite. You will administer station contesting and Sales Department projects. You must be a consumer of news and understand the role of promotion in making our content relevant to our audiences. To help lead WSLS marketing strategies and goals, you should be living immersed in social and digital platforms. REQUIREMENTS : Excellent writing skills are imperative. Experience producing content for social media. Traffic WSLS promotions and content on social and digital platforms, i.e. Blue Conic, Facebook Ads Manager, Google Ads Manager, YouTube. TikTok, Social News Desk and others. Strong ability to write and edit copy and shoot and edit video. Ability to work under very tight deadlines and pressure to write effective social posts by working in conjunction with News and your Creative Services team. Effective internal and external communication skills. Embody our core values of integrity, teamwork, innovation, and embrace WSLS10s presence in the community. The above description does not necessarily include all the essential functions or occasional work assignments for this position. Interested candidates, please submit your resume, cover letter and application detailing your relevant experience to: Director of Creative Services, Burt Spangler, [email removed]. Click HERE to download the employment application. WSLS is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WSLS will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. Employment Type: Full Time

Keywords: WSLS, Winston-Salem , Television Promotion Producer, Other , Roanoke, North Carolina