Consumer Marketing Manager - Social Media
Company: Align Technology, Inc.
Location: Raleigh
Posted on: March 20, 2026
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Job Description:
We are looking for a Consumer Marketing Manager to join our
rapidly expanding US Consumer Marketing team. We are seeking a
passionate marketer, skilled communicator with a proven track
record in managing and growing social channels. Role expectations •
Own the paid social strategy across key platforms (Meta, TikTok,
Snapchat, Pinterest, YouTube, X/Twitter), ensuring alignment with
broader business and marketing objectives. • Develop annual and
quarterly channel roadmaps, defining channel roles, investment
strategy, testing priorities, and success metrics. • Lead the
planning, execution, and optimization of large-scale paid social
campaigns, ensuring performance, efficiency, and scalability. •
Drive strategic partnerships with social platform partners, leading
joint planning, testing roadmaps, and innovation opportunities. •
Partner closely with internal teams and external agencies to shape
creative strategy, ensuring content is platform-native,
audience-relevant, and performance-driven. • Oversee campaign
setup, trafficking, and QA processes, ensuring operational
excellence and adherence to best practices. • Analyze performance
and deliver clear, executive-ready reporting, insights, and
recommendations that inform optimization and future investment
decisions. • Identify opportunities to improve processes, tools,
and ways of working to scale social media impact over time. •
Mentor and guide junior team members and agency partners, setting a
high bar for strategic thinking and execution. What were looking
for • Bachelor’s degree or equivalent experience. • 6-10 years of
consumer marketing experience, with a strong emphasis on paid
social media. • 4 years of hands-on paid social experience,
managing significant budgets across multiple platforms. •
Demonstrated experience owning channel strategy and driving
measurable ROI across large-scale paid social programs. • Deep
expertise in platform-native social strategies across Meta
(Facebook/Instagram), TikTok, Pinterest, YouTube, Snapchat, and
emerging platforms. • Strong understanding of the digital consumer
ecosystem, including paid, owned, and earned social, and how they
work together across the funnel. • Proven analytical skills with
the ability to translate data into clear insights, recommendations,
and action plans. • Experience with media planning, budget
management, testing frameworks, and performance analysis. •
Exceptional communication and stakeholder management skills, with
the ability to influence cross-functional partners and senior
leadership. • Highly organized, proactive, and comfortable managing
multiple priorities in a fast-paced environment.
Keywords: Align Technology, Inc., Winston-Salem , Consumer Marketing Manager - Social Media, PR / Public Relations , Raleigh, North Carolina
