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Marketing Analyst/ Sales Planner

Company: MetaMatch Professional Services
Location: Charlotte
Posted on: November 20, 2019

Job Description:

We have an exciting opportunity to work for one of our clients who sits in Charlotte North Carolina. We have an immediate need for a Marketing Analytics Sales Planner to report directing to the eCommerce Marketing Director. This role is responsible for the execution, analysis, and reporting of online marketing activities including: driving search engine optimization, organic traffic, and online testing to ensure they meet/exceed performance metrics as well as revenue goals. We are seeking a candidate with strong internet marketing experience and knowledge with a focus on content management systems, social marketing and email marketing. Strong focus on ROI is required to be considered for this role along with being a results oriented marketer who understands how to drive websites and internet marketing initiatives to success Ideal candidate will be driven, a self starter and someone who enjoys analytics Key Responsibilities include the following: 1. Responsible for SEO for all North American websites, including on page, technical (working with development team) and managing external SEO agencies and tools. 2. Responsible for all A/B and multivariate testing programs on all North American websites, works hand in hand with testing vendor and internal departments to develop execute and report on tests 3. Creates and updates reporting for all North American websites and briefs executive team and stakeholders regularly. 4. Develops and manages reporting templates (daily flash/weekly exec summary, site funnels, ecom dashboard-retail and direct unified) 5. Identify customer insights key performance indicators that assist Usability Manager in design of A/B and/or multivariate tests that optimize UX Cart Conversion 6. Designs and executes primary customer research (qualitative and quantitative) to assess e-commerce customer satisfaction with current product / offers 7. Designs and executes custom analysis of customer behavior and usage patterns 8. Manage day-to-day activities of Marketing Analyst, Merchandising You must have excellent time management and project management skills to be successful in the is role You must be quick on your feet with the ability to communicate with stakeholders at any given moment. You must be able to handle working in a fast paced environment that fosters collaboration and new ideas. Requirements --- A 4 year degree in either: Marketing or Business Administration or equivalent work experience & education. --- Experience working with Interactive Technologies and Solutions. --- Experience with SEM and SEO techniques and other online marketing solutions --- Experience with reporting and analysis of that reporting to develop actionable recommendations. --- Working knowledge of Google Analytics --- Internet marketing experience and knowledge with a focus on content management systems, social marketing and email Benefits Did we tell you about the amazing benefits our client has to offer They start with major medical, a 401k plan that starts after 30 days, flexible work schedule, Up to 3 weeks of paid vacation and visibility to key leaders in the organization to start Our client also offers in-house Starbucks, along with competitive wages, casual, fun work environment and an opportunity to participate in community projects If this sounds like you, Let's chat

Keywords: MetaMatch Professional Services, Winston-Salem , Marketing Analyst/ Sales Planner, Sales , Charlotte, North Carolina

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